Stephen Pickens, Vice President of Partnership Development with Kre8 Media, a leading DRTV, Digital Media, and Brand Advertising Agency, will serve as Moderator of a special discussion presented by MediaPost’s inaugural OMMA Attribution Event in New York City on September 29, 2015.
Pickens will moderate a discussion entitled “Tuning In: Making the Digital/TV Connection,” which begins at 10:45 AM on 9/29. The discussion is described as follows: “Often framed as market rivals, TV and Web are fully complementary media for the consumers who actually use them. Understanding the dynamic between on-air and online ad exposures will be critical to modeling the multi-screen viewer/user experience here forward. What do we know about how messaging, frequency, and sequence drive response across TV and digital? How should marketers be thinking about future cross-screen allocation strategies?”
Joining Pickens on the “Tuning In: Making the Digital/TV Connection” session will be Betsy Frank, Founder & President, Betsy Frank Insights, and Bill Wise, CEO of Mediaocean.
About OMMA ATTRIBUTION EVENT
MediaPost’s OMMA events provide comprehensive insight into the state and future of all areas of media, marketing and advertising. The inaugural OMMA Attribution event during Advertising Week will explore and discuss various aspects of the future of media buying. The dark art of attribution, of deciding which ad exposures where and when drive results, has undergone its own disruption of late. The OMMA Attribution event will explore just how today’s marketers are beginning to bring a diverse number of analytical elements together.
The Omma Attribution Event will be held on Sept. 29th at Metropolitan Pavilion, 125 W 18th St., 2nd Floor, New York, New York, 10011. For more information, please see: http://www.mediapost.com/ommaattribution/
About STEPHEN PICKENS
Stephen Pickens was promoted to the post of Vice President, Partnership Development, for Kre8 Media in June 2015. In his position, Pickens seeks to introduce Kre8 Media’s drive-to-web DRTV group to potential new advertiser clients eager to grow with an attentive and aggressive marketing partner by their side.
Pickens, originally Kre8 Media’s Director of Client Services and Business Development, was the first hire by T. Lee Cutler when he launched the agency in 2009. Upon first joining the company, Pickens managed TV and Digital Media buys for the company’s first client, PokerStars.net North America, growing that client’s billings from $16 million to $40 million within three years. Under Pickens’ direction, PokerStars was able to grow dramatically due to aggressive negotiation, strategic and creative deal making, and intelligent optimizations, all talents that have since been applied by Pickens to the growing roster of online brands he oversees.
Following his initial work on behalf of PokerStars, Pickens has since overseen the launches of a number of very successful advertising campaigns for an impressive array of eCommerce businesses. These clients have included zulily, QuiBids, Choxi (formerly nomorerack), Fiverr, BodyBuilding, Julep, Rover, TradeKing, Burial Planning, and DraftStreet.
In addition to his duties with client relations and developing new business, Pickens also authors the blog DigitalResponseTV.com, a resource for CMOs, CEOs, Marketing Directors, and Acquisition Directors interested in using TV to fuel growth for their online businesses. He holds a Bachelor of Arts Degree in Political Science from Auburn University, and a Master of Science Degree in Integrated Marketing and Management Communication from Florida State University.
About KRE8 MEDIA
Founded in 2009 by T. Lee Cutler, Kre8 Media is a leading DRTV, Digital Media and Brand Advertising agency. Offering clients a truly unique blend of “Big Agency” experience with “Boutique Agency” energy, Kre8 Media ensures that its clients’ media campaigns are efficient, effective and enthusiastically well-managed. Areas of the agency’s expertise include: Strategic Media Planning, Traditional and Drive-to-Web DRTV, Digital Marketing, and Innovative Brand Development Programs.
Kre8 Media got its start by helping the largest, free, online poker site in the world, PokerStars, become just that. And during the ensuing six years, the agency has also worked intimately with a number of E-commerce companies (both startups and established,) to attain significant growth and improved KPIs. To date, the agency’s clients have included PokerStars.net, TradeKing.com, DraftStreet.com, Julep.com, Medical Alert, nomorerack.com, Premiere Care in Bathing, Connect Hearing, QuiBids.com, BodyBuilding.com, OnDeck.com, Rover.com, Woodbury Health Products and Zulily.com.
Kre8 Media is located at 200 East New England Ave, Suite # 300, Winter Park, Florida, 32789. The phone is 407/629-5454. For more information, please visit: http://www.kre8media.com/
