- Monday, Jun. 8, 2015
Kre8 Media, a leading DRTV, Digital Media, and Brand Advertising agency, has promoted longtime employee Stephen Pickens to the newly created position of Vice President, Partnership Development. The announcement was made today by T. Lee Cutler, Founder/CEO, Kre8 Media.
In his new position, Pickens, who had been the Director of Client Services and Business Development, will seek to introduce Kre8 Media's drive-to-web DRTV group to potential new advertiser clients eager to grow with an attentive and aggressive marketing partner by their side.
Regarding the promotion, Cutler said, "Stephen was our first hire, back when I launched this company from my garage apartment in 2009. In fact, I hired him right after he earned his Masters Degree in Integrated Marketing from Florida State University. Starting with PokerStars.net, Stephen helped to develop our agency's specialty in attributing positive online response generated from TV campaigns. Fast-forward 6 years, we are now renovating and expanding our current office to accommodate a dramatic period of growth that began in 2013 and is projected to continue through the rest of this year and beyond. The sense of responsibility to our clients that has allowed us to grow as dramatically as we have thus far is due, in large measure, to Stephen's years of dedication, loyalty and hard work ethic."
Adds, Pickens, "When Lee launched Kre8 Media with just one client 6 years ago, we immediately had to develop an extremely effective culture to achieve success. With only one client, we could not afford any mistakes, as a loss of that client would spell certain doom for the new agency. So, we devoted every waking hour to ensuring that our first client had the best rates, stellar results, and frequent communication. Our extra efforts delivered superior results and service that we knew was a discernible competitive advantage in the agency marketplace. As a result, we next began to seek new clientele to broaden our portfolio, and at present, we currently service 15 advertisers spanning myriad categories such as daily deals, B2B services, online gaming, financial services, personal emergency response systems, walk-in bathtubs, and mass tort law. While we have achieved tremendous growth since our inception, we plan to maintain an aggressive growth trajectory by continuing to put in the extra effort that got us to the successful position we enjoy today."
About STEPHEN PICKENS
Stephen Pickens was the first hire by T. Lee Cutler when he launched Kre8 Media in 2009. Originally Director of Client Services and Business Development, Pickens was promoted to the post of Vice President, Partnership Development in 2015. Upon first joining the company, Pickens managed TV and Digital Media buys for the company's first client, PokerStars.net North America, growing that client's billings from $16 million to $40 million within three years. Under Pickens' direction, PokerStars was able to grow dramatically due to aggressive negotiation, strategic and creative deal making, and intelligent optimizations, all talents that have since been applied by Pickens to the growing roster of online brands he oversees.
Following his initial work on behalf of PokerStars, Pickens has since overseen the launches of a number of very successful advertising campaigns for an impressive array of eCommerce businesses. These clients have included zulily, QuiBids, Choxi (formerly nomorerack), Fiverr, BodyBuilding, Julep, Rover, TradeKing, Burial Planning, and DraftStreet.
In addition to his duties with client relations and developing new business, Pickens also authors the blog DigitalResponseTV.com, a resource for CMOs, CEOs, Marketing Directors, and Acquisition Directors interested in using TV to fuel growth for their online businesses. He holds a Bachelor of Arts Degree in Political Science from Auburn University, and a Master of Science Degree in Integrated Marketing and Management Communication from Florida State University.
About KRE8 MEDIA
Founded in 2009 by T. Lee Cutler, Kre8 Media is a leading DRTV, Digital Media and Brand Advertising agency. Offering clients a truly unique blend of "Big Agency" experience with "Boutique Agency" energy, Kre8 Media ensures that its clients' media campaigns are efficient, effective and enthusiastically well-managed. Areas of the agency's expertise include: Strategic Media Planning, Traditional and Drive-to-Web DRTV, Digital Marketing, and Innovative Brand Development Programs.
The Kre8 Media mission is to empower and transform the growth rate and efficiency of clients' businesses by bringing new levels of transparency to their decision-making, creating higher marketing efficiency, revenue growth, brand equity, profit and market share. The agency specializes in developing data-driven, results-oriented, thoroughly researched media strategies.
All of Kre8 Media's marketing methods can be tracked, with in-depth Marketing Analytics second to none. The agency effectively addresses its clients' unique media needs with customized reporting that is swift and accurate. With an aggressive, tenacious and intelligent approach, Kre8 Media sets itself apart from the transactional negotiation practices of other agencies-thereby ensuring optimal ROI for its clients.
Kre8 Media got its start by helping the largest, free, online poker site in the world, PokerStars, become just that. And during the ensuing six years, the agency has also worked intimately with a number of E-commerce companies (both startups and established,) to attain significant growth and improved KPIs. To date, the agency's clients have included PokerStars.net, TradeKing.com, DraftStreet.com, Julep.com, Medical Alert, nomorerack.com, Premiere Care in Bathing, Connect Hearing, QuiBids.com, BodyBuilding.com, OnDeck.com, Rover.com, Woodbury Health Products and Zulily.com.
Kre8 Media is located at 200 East New England Ave, Suite # 300, Winter Park, Florida, 32789. The phone is 407/629-5454. For more information, please visit: http://www.kre8media.com/