- Tuesday, May. 12, 2015
Kre8 Media, a leading DRTV, Digital Media, and Brand Advertising agency, has named Tina Wisner as its new Vice President of Data Science and Analytics. Wisner brings more than 15 years of analytical leadership and data-driven marketing experience to her new position. Wisner will focus on ensuring that the agency is well positioned for the analytics of tomorrow. The announcement was made today by Lee Cutler, Founder/CEO, Kre8 Media.
As Kre8 Media's VP of Data Science and Analytics, Wisner will spearhead efforts to leverage new technologies, tools and applications geared towards delivering deep marketing performance insights. Wisner will accomplish this through the use of an advanced statistical approach to solving cross-channel attribution; connecting analytics intelligence and predictive powers and placing them into the hands of marketing and media decision makers; and, most importantly, having the ability to scale and adapt quickly to the changing velocity, volume and variety of data.
"We are very excited to welcome Tina Wisner to our team," Cutler said, "With a strong background in insurance, automotive, retail, healthcare and the health sciences, coupled with her hands-on experience in information technology development, Tina is well equipped to create big business impact. She has the proven ability to create an environment whereby robust technology and analytics rigor intersect to inspire bottom line business growth. Data seems to be in her DNA! Her passion in this field allows her to uncover hidden moment-by-moment trends and inflection points that spark business action.
Additionally, Tina is also a master of telling the story delivered by the data, and in integrating the visual-ization that allows for the meaning of the data to be easily seen. She has the unique expertise to seamlessly bring data to life!"
Adds Wisner, "As a strategic data scientist, being relentless in pursuit of the best solutions informed by data and analytical insights on behalf of our diverse array of clients is a must. We continually must ask ourselves 'Why,' until there are no more 'Whys' to be asked about the data. Our goal is not just to answer these questions, but to actually define them. As consumer engagement continues to constantly expand across multiple platforms, striving to find not just the right data, but the insights into the data backed up by the optimal analytical approach and tools to arrive at multi-dimensional insights, is what will surely differentiate Kre8 Media in the years ahead. This critical convergence of data, approach and intelligence, melded in with the agency's renowned heritage in data, will pave the path to the analytics of tomorrow."
Kre8 Media's Marketing Analytics team immerses itself in getting to know its clients' customers, inside and out. This includes determining appropriate marketing channels and ensuring that every campaign yields the results those clients are seeking. Through the lens of science and new data technologies, Kre8 Media captures an exhaustive amount of marketing data throughout the planning, optimization and implementation process, providing clients with total transparency into every aspect of their direct marketing campaigns. Kre8 Media digs deep to discover what makes customers "tick."
About TINA WISNER
During the course of her more than 15-year career, Tina Wisner's analytical leadership has helped strengthen business decision-making to the benefit of her clients, which have ranged from Toyota, Auto Club of Southern California, Equifax, Mattel and 3M, to healthcare clients including MedImmune, ActivStyle, and many more.
As a longtime Data Science Specialist, Wisner specializes in developing data driven solutions for client campaigns. She has institutionalized business case developments, pioneered measurement and analysis planning, built an Enterprise Data Warehouse, and established a new approach by which to find an authentic connection between consumer behavior, market dynamics and campaign results.
Wisner joins Kre8 Media from Los Angeles-based Hawthorne Direct, where she had been Director, Data Science and Analytics. Earlier, she worked at RAPP, where she was the Director of Data Science. (She additionally held previous positions at RAPP, including Campaign Analytics Director, and Consumer Insights Manager.) Before her tenure with RAPP, Wisner worked for AIG Direct/21st Century, where, as a Product Manager, she was responsible for the $62 million in profitable growth of auto insurance direct written premiums in the territories she oversaw. She played a key role in the creation of proprietary analytics tools for AIG, including the company's comparative rater, rating engine and a statistical data mart.
Wisner holds a Bachelor's Degree of Science in Statistics from the University of the Philippines, and has certifications in Oracle 8i SQL Programming. She has also completed Micro-Strategy Advanced Courses in Reporting Essentials, Architect & Project Design, Advanced Reporting and Engine Essentials.
About KRE8 MEDIA
Founded in 2009 by Lee Cutler, Kre8 Media is a leading DRTV, Digital Media and Brand Advertising agency. Offering clients a truly unique blend of "Big Agency" experience with "Boutique Agency" energy, Kre8 Media ensures that its clients' media campaigns are efficient, effective and enthusiastically well-managed. Areas of the agency's expertise include: Strategic Media Planning, Traditional and Drive-to-Web DRTV, Digital Marketing, and Innovative Brand Development Programs.
The Kre8 Media mission is to empower and transform the growth rate and efficiency of clients' businesses by bringing new levels of transparency to their decision-making, creating higher marketing efficiency, revenue growth, brand equity, profit and market share. The agency specializes in developing data-driven, results-oriented, thoroughly researched media strategies.
All of Kre8 Media's marketing methods can be tracked, with in-depth Marketing Analytics second to none. The agency effectively addresses its clients' unique media needs with customized reporting that is swift and accurate. With an aggressive, tenacious and intelligent approach, Kre8 Media sets itself apart from the transactional negotiation practices of other agencies-thereby ensuring optimal ROI for its clients.
Kre8 Media got its start by helping the largest, free, online poker site in the world, PokerStars, become just that. And during the ensuing six years, the agency has also worked intimately with a number of E-commerce companies (both startups and established,) to attain significant growth and improved KPIs. To date, the agency's clients have included PokerStars.net, TradeKing.com, DraftStreet.com, Julep.com, Medical Alert, nomorerack.com, Premiere Care in Bathing, Connect Hearing, QuiBids.com, BodyBuilding.com, OnDeck.com, Rover.com, Woodbury Health Products and Zulily.com.
Kre8 Media is located at 200 East New England Ave, Suite # 300, Winter Park, Florida, 32789. The phone is 407/629-5454. For more information, please visit: http://www.kre8media.com/