Shooters International Inc. has wrapped a campaign for Airheads Xtremes sour candy, currently running nationally. nnThe three side-splitting spots were directed by Shooters International‘s KRANKY, with creative by Curiosity Advertising. nnnnEach spot depicts an eager and curious group of teenage customers, standing before an ethereal and mystical store clerk. Suddenly, a package of Airheads appears out of nowhere! Tension mounts until the candies eventually "choose" who will get to eat them by flying off the counter and smacking the chosen one in the chest. "The sour has chosen!" The outcome of each individual spot in the campaign is hilarious and unique, adding an extra level of comedic unpredictability- representative of KRANKY‘s signature style. The commercials instantly gained an online following, with #DevourTheSour trending on Twitter. nnWatch Airhead’s Xtremes Raspberry online here.nnShooting in Toronto, KRANKY was happy to be working with the strong acting talent that is abundant in the city, including Toronto improv artist and standup comedian Bobby Knauff. nnRied Cartwright, Creative Director of Curiosity Advertising, said "Working with KRANKY was fantastic. His only goal is to create great commercials. He’s relentless, and that is exactly what it takes to create memorable spots. He was very collaborative and brought great ideas to the project. I enjoyed working with him and his production company. Everyone was on their game."nnAbout KRANKYnKRANKY is a noted director and writer of comedic commercials worldwide, and is represented by Shooters International Inc. He is a past recipient of the CFP-E Young Director Award at Cannes, and his work for various clients has been recognized at many of the industry’s top awards shows, including Cannes Lions, The One Show, The Clio Awards, London International Awards and The ADDY Awards. His client list includes numerous top brands, such as Pepsi, Volkswagen, KFC and Disney. Despite the moniker, he is generally pleasant.nnAbout Shooters International Inc.nShooters International is a Toronto based commercial production house with a presence in NY, LA and Mexico. It is celebrating its 30th year in business. Shooters Int. has an extensive background working worldwide in all production disciplines. We have worked with large corporations worldwide. Shooters International produces TV commercials, web, internal communication and marketing videos. nnAbout CuriositynCuriosity is specially designed to help clients thrive in this fast-changing and dynamic digital world. Let’s face it, it’s a crazy world out there for marketers and brands these days. It takes experience, a new vision and the knowledge of how to slow it down to make sense of it all for our clients.nnCreditsnnClient: Airheads XtremesnnAgency: CuriositynECD: Matt Fischer nCD: Ried Cartwright nCD: Charlie PadgettnAD: Charlie PadgettnCW: Ried CartwrightnAgency Producer: Cindy BashorennProduction Company: Shooters InternationalnDirector: KRANKYnDOP: Tico PoulakakisnEP: Pamela McNamaranProducer: Rob PlaxtonnnEdit Company: Lightborne, Inc.nEditor: Jeremiah Shuff
Ian Richards Executive Producer Shooters International Inc. 1.416.862.1959 1.800.572.6952 Contact Ian via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More