Shooters International Inc. has wrapped a campaign for Airheads Xtremes sour candy, currently running nationally. nnThe three side-splitting spots were directed by Shooters International‘s KRANKY, with creative by Curiosity Advertising. nnnnEach spot depicts an eager and curious group of teenage customers, standing before an ethereal and mystical store clerk. Suddenly, a package of Airheads appears out of nowhere! Tension mounts until the candies eventually "choose" who will get to eat them by flying off the counter and smacking the chosen one in the chest. "The sour has chosen!" The outcome of each individual spot in the campaign is hilarious and unique, adding an extra level of comedic unpredictability- representative of KRANKY‘s signature style. The commercials instantly gained an online following, with #DevourTheSour trending on Twitter. nnWatch Airhead’s Xtremes Raspberry online here.nnShooting in Toronto, KRANKY was happy to be working with the strong acting talent that is abundant in the city, including Toronto improv artist and standup comedian Bobby Knauff. nnRied Cartwright, Creative Director of Curiosity Advertising, said "Working with KRANKY was fantastic. His only goal is to create great commercials. He’s relentless, and that is exactly what it takes to create memorable spots. He was very collaborative and brought great ideas to the project. I enjoyed working with him and his production company. Everyone was on their game."nnAbout KRANKYnKRANKY is a noted director and writer of comedic commercials worldwide, and is represented by Shooters International Inc. He is a past recipient of the CFP-E Young Director Award at Cannes, and his work for various clients has been recognized at many of the industry’s top awards shows, including Cannes Lions, The One Show, The Clio Awards, London International Awards and The ADDY Awards. His client list includes numerous top brands, such as Pepsi, Volkswagen, KFC and Disney. Despite the moniker, he is generally pleasant.nnAbout Shooters International Inc.nShooters International is a Toronto based commercial production house with a presence in NY, LA and Mexico. It is celebrating its 30th year in business. Shooters Int. has an extensive background working worldwide in all production disciplines. We have worked with large corporations worldwide. Shooters International produces TV commercials, web, internal communication and marketing videos. nnAbout CuriositynCuriosity is specially designed to help clients thrive in this fast-changing and dynamic digital world. Let’s face it, it’s a crazy world out there for marketers and brands these days. It takes experience, a new vision and the knowledge of how to slow it down to make sense of it all for our clients.nnCreditsnnClient: Airheads XtremesnnAgency: CuriositynECD: Matt Fischer nCD: Ried Cartwright nCD: Charlie PadgettnAD: Charlie PadgettnCW: Ried CartwrightnAgency Producer: Cindy BashorennProduction Company: Shooters InternationalnDirector: KRANKYnDOP: Tico PoulakakisnEP: Pamela McNamaranProducer: Rob PlaxtonnnEdit Company: Lightborne, Inc.nEditor: Jeremiah Shuff
Ian Richards Executive Producer Shooters International Inc. 1.416.862.1959 1.800.572.6952 Contact Ian via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More