Knickerbockerglory is pleased to announce that Director/Partner Laurence Thrush‘s independent film, “Pursuit of Loneliness” has been accepted into the Sundance Film Festival. nnThe story revolves around an elderly patient dies in a county hospital leaving no known next of kin. Over the course of the next twenty-four hours, we chart the efforts of four central characters in finding a family member to contact in regards to the death of this anonymous individual; a nurse, a social services representative of the hospital, the emergency contact person listed on the decedents admission form, and lastly an investigator from the public administrators office. nnCast: Joy Hille, Sandra Escalante, Sharon Munfus, Kirsi Toivanen, Natalie Fouron.nnProduced by: Ken HanadanDirector: Laurence ThrushnDirector of Photography: Gary YoungnWritten by: Laurence ThrushnMusic by: William BasinskinSound: Vincent Fatatonn
nnAbout KnickerbockerglorynConceived in June of 2009, as a collaboration of the talents of Cyn Guzman and Laurence Thrush. The two have worked together since 2003, evolving and perfecting their various skills. Laurence was transitioning from editor to director and Cyn was segueing into Head of Production at the same commercial house. They have been together ever since and now run their own commercial production company.nnCyn began her career in management, primarily restaurants and corporate businesses. In 1992, she shifted her sights to commercial making and landed an entry commercial position at Propaganda Films. She worked there for nine years until 2001. She then moved on to bid at Anonymous Content and later as Head of Production at Headquarters. The experiences of each of these commercial houses as well as her business management skills gave her the knowledge and drive to start a commercial production company, Fool and Horses, with a partner. Fools and Horses was a very successful company from 2004 to 2009. Cyn continues to implement her sound business philosophy to promote talent and provide great production value with her new company, Knickerbockerglory.nnLaurence is originally from London. He moved to the United States nine years ago to work as an assistant editor. He worked, as such, for about three years before taking his directorial plunge in 2003. Under the KBGlory banner he has directed national campaigns for the likes of: "Applebee’s" out of McCann, "Home Depot" out of Richards Group and "Cheerios" out of Saatchi. He has been recognized at the Clios, the New York Art Director’s Festival and won a bronze in Cannes for an ESPN/Miller long form piece out of Ground Zero. His roster of 100 commercials includes campaigns such as Weight Watchers, Honda, Wal-Mart, MasterCard and California Lotto. Laurence has a simple and elegant visual style. His casting is completely unique. Preferring to work with non-actors (literally – people he finds in coffee shops, bookstores and clubs) he captures real feelings and human interactions. Things seem familiar and cinematic all at once. Laurence is also an accomplished film director. His first film "Left Handed" which he wrote, produced and directed, has won him a best film award at the Rhode Island and Milan Film Festivals. "Left Handed" has just been distributed in Japan. He has just completed principal photography on his second feature, "Pursuit of Loneliness" which was shot in Los Angeles.nnKnickerbockerglory was conceived as a whole new way of doing business. We take every project personally. We pride ourselves on attention to detail both large and small. We know that it’s the details that will make your project great.Cyn Guzman 310.301.6100 Contact Cyn via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More