- Wednesday, Feb. 5, 2014
Klip Collective Lights Up Sundance
Philadelphia-based creative production shop releases two projection masterpieces at the 2014 Festival
Park City, Utah
As the dust from Sundance clears, Klip Collective is feeling good about (though a bit exhausted from!) the incredible work they created for the 2014 Festival. The Philadelphia-based creative production shop put together the pre-roll trailer that played before every film screened during the Festival. They also created a spectacular experimental art installation projected onto the facade of the famed Egyptian Theatre as part of Sundance’s New Frontier program.
The two pieces were a hit, garnering attention on social media and in the press. Huffington Post, Wall Street Journal, Creative Planet, The Creator’s Project, and IndieWire are just a few outlets that covered Klip Collective.
Following the success of last year’s large-scale installation, “What’s He Building in There?” Sundance asked Klip Collective to create a trailer commemorating the Film Festival’s 30-year anniversary. The team produced a 3-D video-mapped narrative featuring clips from iconic films that have premiered at the Festival projected onto the exterior of the Egyptian Theatre, including Reservoir Dogs, Clerks, Little Miss Sunshine and Beasts of the Southern Wild. The site-specific piece incorporates the architecture of the Egyptian to serve not only as part of the canvas, but also as the inspiration.
Impressed by the trailer, the Festival invited Klip Collective to create a similar project as part of the New Frontier program. The concept behind the 2014 piece "What’s He Projecting In There? (The Projectionist)" expands upon Klip Collective’s much buzzed about immersive installation "What’s He Building in There?" from last year’s Festival. By using the same actor and essentially the same creative team, that latest piece shares the same vibe and pace as its predecessor, while also creating a visual bridge to the pre-roll trailer.
Klip Collective created the experimental installation as a salute to the projectionist, the unsung hero of cinema. Beginning with similar neon lights and film clips as the trailer, festival goers watched as the exterior of the Egyptian Theatre appeared to move away to reveal the room behind the wall: the theatre’s projection booth. A parable of the mysterious projectionist unfolded, before the walls closed back up, patterns from the trailer continued, and everything returned to how it was before. "What’s He Projecting In There? (The Projectionist)" ran each night of the Festival from 5:30 p.m. to 10:00 p.m. on the upper floors of the Egyptian Theatre.
Check out Klip Collective’s Sundance Film Festival 2014 Bump here: http://vimeo.com/84063773