Los Angeles, CA -- (SPW) --

kaboom’s erik moe has directed a digital series for Colgate via agency Red Fuse/NY designed to entertain and inform parents about oral health care. The charming short films, interviews shot against white (naturally), can be enjoyed on Colgate’s “ToothTube” channel: http://www.youtube.com/colgateus

For erik moe, the project synthesized his experience directing and writing comedy; the humor in the narratives flows from the fluid interplay between the affable host and the candid, unscripted responses from children. The topics include the tooth fairy, how long to brush, and the way to make a dentist visit fun for kids. To effectively capitalize on the moments and shape each narrative, the host was wired with an ear bud so that director erik moe could offer realtime lines and direction to facilitate the exchange between the host and his adorable interview subjects without missing a beat.

ShootersNYC Editor Dave Bradley was a perfect fit for the Colgate project. With a keen sense of comedic timing, Bradley collaborated closely with the agency creatives on finding just the right segments to include in the edit. There was a wealth of material to choose from, and Bradley says his focus in the editorial was to find the moments that had the perfect comedic tone and allowed the messaging to come through. Working with kids, finding the right rhythm and style, so that it feels true and fresh; was a key part to Bradley's collaborative process on the Colgate project. Additionally, with the arsenal of creative capabilities at ShootersNYC (editorial, color correction, visual effects and audio), the Colgate project was able to get done extremely smoothly under a very tight timeline.
 

Video Credits

Client: Colgate   Agency: Red Fuse Creative Director: Ingrid Ducmanis Art Director: Jay Machain
Copywriter: Robin Gelfenbein Producer: Lisa Kaplan Global Digital Account Manager: Christine Rousseau Production Business Manager: Jeff Fischer EP: Barbara Resua Sr. Project Manager: Bryant Briggs  Production: kaboom EP: lauren Schwartz  Head of Production: Steven Sills Director: erik moe  Producer: Becky Brown  Editorial Company: ShootersNYC  Editor: Dave Bradley Assistant Editor: Eduardo Wong  Managing Director/EP: Jeff Beckerman  Postproduction Company: ShootersNYC
Smoke Artist: Mark Longchamps  Color: Matthew Rosenblum  Online Editor: Dave Bradley Sound Mix: Mike Taylor (ShootersINC)  Local VO Record: Analogue Muse/NY

Contact:

Jessie Nagel
Special Agent
Hype
Contact Jessie via email
210.839.9834
www.hypeworld.com
 

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