Executives from the creative force Juniper Jones (www.juniperjones.tv) are very proud to share the results of their continuing creative partnership with Brookfield Office Properties, a sponsor of the Tribeca Film Festival® (TFF) for the past nine years. Recently, a new Brookfield brand film created by Juniper Jones was featured within the official 2013 TFF pre-show, and that plus additional design elements created by the force are now being used in Brookfield’s marketing initiatives.nn”Over the past two years, we’ve come to value Kevin Robinson and Juniper Jones as key marketing partners,” said Tara Goldstein, Brookfield’s Vice President of Marketing. “Through their expertise in design and storytelling, they are helping us present Brookfield’s global real estate platform to New Yorkers and others all around the world.”nnThe focus of the new brand film is Brookfield Place, the global company’s $250 million transformation of Lower Manhattan’s World Financial Center. Building on the force’s 2012 work, Juniper Jones’ new :90 story features a unique animated approach centered around Ethan, a young professional who helps viewers understand the many exciting developments coming together in and around Brookfield Place. To conceive the story, Juniper Jones founder and creative director Kevin Robinson and his colleagues served as Brookfield’s creative agency. Working closely with Brookfield’s leaders, they once again fused original illustrations with stunning imagery – including 3d visualizations created by the Emmy Award-winning firm dbox – to bring the project to life. The result is a colorful and engaging view into the future of one of New York City’s most exciting real estate developments, which is set to be completed in 2014.nnBeyond helping to maximize Brookfield’s TFF sponsorships, the design elements and branded content Juniper Jones has created are also being used in many mission-critical ways by the company in New York City and well beyond. For example, the brand films are screened for VIP partners and clientele often in the company’s offices worldwide, and also used “on-the-go” by Brookfield’s executives using the custom Brookfield Place NY App (available for free in iTunes) that instantly serves-up the content on-demand. Further, physical versions of Juniper Jones’ design elements appear on exterior elements all around Brookfield Place, and other Brookfield developments. nn”This project is a perfect example of how we work with clients to find the best solution for their needs,” Robinson explained. “Our creative team worked directly with Brookfield’s marketing department, allowing us to hone-in on the perfect solution amazingly quickly and cost-effectively. Brookfield’s executives are great at directing us throughout the creative and production processes. We love that spirit of collaboration and creativity, and feel the results speak for themselves.”nn
nBrookfield Place Brand Film from Juniper Jones on Vimeo.nnMore information on Brookfield Place is available at www.brookfieldplaceny.com.nnAbout Brookfield Office Properties nBrookfield Office Properties owns, develops and manages premier office properties in the United States, Canada, Australia and the United Kingdom. Its portfolio is comprised of interests in 109 properties totaling 81 million square feet in the downtown cores of New York, Washington, D.C., Houston, Los Angeles, Denver, Seattle, Toronto, Calgary, Ottawa, London, Sydney, Melbourne and Perth, making it th
Roger Darnell DWA for Juniper Jones Phone: 1.828.264.8898 Contact Roger via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More