Harris Corporation (NYSE:HRS), an international communications and information technology company, has named Joseph I. Lampert managing director of its Advertising Solutions Group (ASG), which provides Enterprise Agency Suite (EAS) and RepLine software systems used by advertising service companies for sales management, media buying, production and financial management. Based in New York, Lampert will be responsible for product development, sales, client services and support, and strategy and business development.
An expert in advertising industry business processes and the automation of supporting business controls, Lampert has been recognized for his broad strengths in operations and productivity improvement, new business development and key account management. Throughout his career, Lampert has been instrumental in helping move the industry to new business models, while enhancing operational and financial processes.
“Harris holds the unique distinction of providing integrated enterprise systems for advertising management,” said Lampert. “I am energized by the opportunity to more fully expose the agency and rep communities to an organization with the vision, talent and commitment to deliver solutions that leverage the data analysis, workflow, and transaction management needs of an advertising supply chain responsible for a rapidly broadening array of evolving cross-media options.”
Lampert was previously vice president of business development for MediaBank, where he played an instrumental role in the expansion and development of the company’s Internet-based solution for advertising and marketing services firms. Prior to that, Lampert owned OK Systems, a consulting company that assisted major advertising agencies in the development of new processes and tools, crafting market and product strategies to align with the changing needs of the advertising market. Through OK Systems, Lampert provided strategic consulting services to some of the advertising industry’s foremost players, including MediaPort, an Omnicom, IPG and WPP-owned e-business consortium. Earlier in his career, Lampert spent eleven years as vice president of client services for Donovan Data Systems, a leading systems and software provider to the advertising industry.
“Joe Lampert has an in-depth understanding of the advertising business and the forces that are currently driving changes in the advertising industry,” said Harris Morris, vice president, Media & Workflow, Harris Broadcast Communications. “We are very excited to have someone with Joe’s talent lead our ASG team as they continue to develop the tools that support the buying, selling and delivery of both new and existing forms of advertising in traditional and digital media.”
Lampert holds a bachelor’s degree in accounting and finance from Lehigh University in Pennsylvania, and is a member of the Television Advertising, Agency Relations and Advertising Financial Management Committees of the Association of National Advertisers (ANA).
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for advertising agencies, media buyers, broadcast, cable, new media and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.
About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has approximately $5 billion of annual revenue and more than 15,000 employees — including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications® products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.
