J.G. Wentworth launches the next round of commercials in their longtime “It’s Your Money” campaign—this time animating their spokesman…’J.G. Wentworth’ himself!
In an effort to keep the momentum going for J.G. Wentworth, the financial services firm that specializes in purchasing structured settlements and annuities from individuals, creative shop Karlin+Pimsler breaks through by using classic 2D animation in the two new commercials for the ongoing campaign.
“This is a new chapter in our marketing story as we continue to build excitement behind the latest campaign with the J.G. character, with his animated personality,” said Phil Donahue, J.G. Wentworth CMO. “The spots communicate the emotions, needs and solutions for J.G. Wentworth’s current and future customers.
The campaign and ad agency, Karlin+Pimsler has won a shelf full of advertising awards, as the creative stands out and breaks through traditional direct response advertising.
The new 30 second TV spots, “Glass Box” and “Chasing Money” launch on Monday, February 21, and, as always, end with the J.G. Wentworth spokesman telling customers that “It’s your money, use it when you need it.” However, this time he’s a cartoon character.
“There is built-in pressure when something has a lot of success and you’re trying to follow up,” said <a href="http://www.karlinpimsler.com.“>Mal Karlin, President and Executive Creative Director of Karlin+Pimsler. “The spots have a big following on YouTube including fan parodies and mash-ups, plus it’s a direct response campaign, so we have to create leads coupled with compelling entertainment.”
Karlin+Pimsler was started in 1995 by <a href="http://www.karlinpimsler.com.“>Mal Karlin and <a href="http://www.karlinpimsler.com.“>Steve Pimsler, after many years working together as Executive Creative Directors at Draft Worldwide (now Draft FCB). Based in New York, Karlin+Pimsler was launched with the prestigious British Airways direct marketing creative account for North America and recent campaigns include Consumer Cellular, SunSetter, 180 Medical, Joint Council for Credit Education, Church of the Nativity in Bethlehem, and eDiets. They specialize in smart, cutting-edge direct response creative and their company credo is Sales Over Night, Brand Over Time™.
Founded in 1992, J.G. Wentworth is a national purchaser of future payments, offering a lump sum of cash to individuals who hold assets in the form of structured settlements and fixed annuities.
Credits
Client: J.G. Wentworth
Titles: 30: “Glass Box” and “Chasing Money”
Agency: Karlin+Pimsler
<a href="http://www.karlinpimsler.com.“>Mal Karlin, Executive Creative Director
<a href="http://www.karlinpimsler.com.“>Steve Pimsler, Executive Creative Director
About Karlin+Pimsler
Karlin+Pimsler, Inc. is an advertising creative boutique that specializes in developing transformational Direct Response TV (DRTV) commercials that build category brand dominance while simultaneously generating profitable, prolific and measureable results. Occupying a truly unique place in the world of advertising, Karlin+Pimsler’s DRTV advertising has helped clients establish, promote and protect brand image while generating maximum response for sales and leads. With extensive experience in the worlds of general advertising and direct marketing, working for some of the biggest ad agencies in the world, both <a href="http://www.karlinpimsler.com.“>Mal Karlin and <a href="http://www.karlinpimsler.com.“>Steve Pimsler have been honored with a numerous creative awards and are credited for creating some of the most successful, category-busting DRTV campaigns for a variety of different clients including EOS Airlines, Timeshares Only, eDiets and Suncom Wireless. For more information, go to www.karlinpimsler.com.
