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    Jeffrey Karoff Shares a Workspace

    By doublewideUpdated:No Comments6901 Views
    At work at Cross Campus Downtown LA

    Oscar nominated Director Jeffrey Karoff (Double-Wide) delivers a crisp portrait of LA-based shared workspace, Cross Campus.

    LOS ANGELES -- (SPW) --

    “Serendipity was our co-pilot,” says Karoff. “We were doing a production out of Cross Campus’ downtown LA facility and loved the place so much we started talking to their Campus Managers about doing a spot for them.”

    Karoff and copywriter Jonathan Young came up with a cost-effective execution that touched on the main attributes of Cross Campus’ “collaborative community”.

    “We created a compressed conversation where all cylinders fired—camaraderie, exceptional skill a desk away, a great space. Cross Campus is about bringing people together who may have never crossed paths before, both socially and for business. We wanted to capture that flavor, so we even added a flirtation. Got it all in in just over :30.”

    Representation: Double-Wide

    company

    Danielle Lovett
    Executive Producer
    Double-Wide
    (310) 962-7732
    Contact via email

    company

    David Banks
    EP/CCO
    Double-Wide
    (310) 954-9665
    Contact via email
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Shared WorkspaceCross CampusDouble-WideJeffrey Karoff



    STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt

    Wednesday, December 18, 2024
    From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.

    ‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More

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