Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP), today announced that Jeff Kling, Chief Creative Officer of Fallon Worldwide, will serve as the 2016 AICP Next Awards Judging Chair, and Master of Ceremonies at the AICP Next Awards presentation on June 7th, 2016. This marks the 10th Anniversary of the Next Awards. The Call for Entries for the AICP Next Awards and the AICP Show are now open at:  The deadline to enter work is March 4th, 2016.

“I’ve watched Next grow year after year, and am pleased to Chair the Judging Panel during this important anniversary year, which promises to be the biggest Next Awards yet,” said Kling. “The Next Awards honor the most forward-thinking work in our industry. I’m excited to lead a jury that will reward the kind of ingenuity that shapes what is possible.”

This year, reflecting the proliferation of new platforms for brands to tell stories, three new categories are being added to the AICP Next Awards.  They are: Virtual Reality, Experiential Architecture, and Innovation.  The AICP Next Awards honor advertising across 11 categories; other categories include: Integrated Campaign, Viral/Web Film, Website, Branded Content, Experiential, Mobile, Social, and Cause Marketing. Kling has selected the Jury Presidents for each category, who will in turn select the judges for that discipline. Serving as AICP Next Awards Jury Presidents for 2016 are:

Integrated Campaign – Susan Credle, Global Chief Creative Officer, FCB Worldwide

Branded Content – James Frey, Author & Founder, Full Fathom Five

Cause Marketing – Kirk Souder, Co-Founder, enso

Experiential Architecture – Anthony Sperduti, Co-Founder, Partners & Spade

Experiential – Franklin Tipton, Co-Founder, Odysseus Arms

Innovation – Nick Law, Global Chief Creative Officer, R/GA

Mobile – Erica Hoholick, President, TBWA|Media Arts Lab 

Social – Jaime Robinson

Viral/Web Film – Colleen DeCourcy, Global Co-Executive Creative Director, Wieden+Kennedy

Virtual Reality – Chris Milk, Director,

Website – Winston Binch, Chief Digital Officer, Deutsch North America

In addition to selecting the judges for their respective categories, the Jury Presidents serve on a Curatorial Committee that selects the Most Next Award (the top prize for the Next Awards) from among all of the categories, as well as review the findings of each jury to ensure proper eligibility and appropriateness to category. Joining the Jury Presidents as Curators will be: Enrico Balleri, Vice President of Global Brand Communication at Nike; Gerry Graf, Founder and Chief Creative Officer of Barton F. Graf (and 2014 Next Awards Judging Chair); Benjamin Palmer, Chairman at The Barbarian Group; and Rob Reilly, Global Creative Chairman at McCann Worldgroup (and 2015 Next Awards Judging Chair).

“Jeff’s career has been an enviable accumulation of some of the industry’s most compelling and innovative work,” added Miller. “His history of involvement in the Next Awards includes stints as a judge and as a Jury President. We are excited to have him lend his energy in this capacity.”

At the AICP Next Awards presentation, winners of the Integrated Campaign category present cases studies exploring the creative and strategic thinking behind each winning piece.   The AICP Next Awards will be held at the Tishman Auditorium at The New School. It is the kickoff event for AICP Week, which also includes the AICP Show: The Art & Technique of the American Commercial, premiering June 9th, 2016 at The Museum of Modern Art in New York, as well as AICP Week Base Camp (June 7th -9th).  Base Camp, which is open throughout AICP Week at The Helen Mills Theater at 137 W. 26th Street, will feature thought provoking seminars, exhibitions, and serve as a gathering spot for AICP Week attendees.

The work of the AICP Next Awards winners, along with that of the honorees of the AICP Show, The Art & Technique of the American Commercial, becomes a part of the archives of The Department of Film at The Museum of Modern Art in New York City.


AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.

About AICP
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.