Moving minute-long ad created by Iris Worldwide was Edited By Brian Sanford and Merritt Duff
The rousingly poetic Jeep commercial “Portraits,” cut by editor Brian Sanford formerly at Cutting Room and now at KYLE edit, and Merritt Duff at Cutting Room, was awarded the 2016 Bronze Clio in the Film – Commercials category. Additionally, the spot was named the 2016 Creative Clio Bowl winner and previously was ranked #1 in ADWEEK’s roundup of “The 5 Best Ads of Super Bowl 50.”
The moving minute-long ad created by Iris Worldwide in New York features a sequence of over 60 striking photographs spotlighting the faces of those deeply connected to Jeep throughout the auto manufacturer's 75-year history. Black and white portraits of notable idols from Marilyn Monroe to Steve McQueen are threaded with pop culture symbols like The Terminator interwoven with the likenesses of lesser-known folks like George Speaker, who manned the wheel of a Jeep during perilous World War II missions.
The distinctive edit creates an inspiringly iconic tone for the piece, embodying the groundbreaking spirit of Jeep and giving the people behind the company's history a moving and reverential homage. The work is both uncannily detailed yet impressively restrained, managing to hit that hard-to-reach sweet spot of exalting the brand as it simultaneously grounds it. All in all, the deft work echoes the overriding theme of the campaign spelled out in the commercial's final moments: “We Don't Make Jeep. You Do.”
To view Brian's work reel visit: http://www.kyleedit.com/editors/brian
About Kyle edit
Based in Manhattan’s Flatiron District, KYLE edit is a W/MBE-certified boutique editorial company specializing in commercials and creative content. Outstanding creative talent includes Tina Mintus, who founded KYLE in 2010, Nate Taylor, and Brian Sanford as editors, and creative director Michael McKenna for Design/VFX. http://www.kyleedit.com/
Video Credits
Music/Sound: Hum Music, Santa Monica, Calif. Track Title: “Aerial”; Kristin Dyrudm composer; Jim Cox, performer; Scott Glenn, creative director; Debbi Landon, exec producer; Jeff Koz, executive creative director; Audio Post: Cutting Room, New York Walter Bianco, mixer; Agency: iris Worldwide, New York Sean Reynolds, global creative director; Marcus Liwag, associate creative director; Winston Noel, copywriter; Guy Quinlan, exec producer. Editorial Cutting Room NY Brian Sanford, Merritt Duff, editors; Susan Willis, managing partner; Melissa Lubin, exec producer. Postproduction Light of Day NY Colin Stackpole, creative director/Flame; Dan Bowhers, Flame; Mike Wharton, 3D; Matt Esolda, VFX; Peter DeAndrea, online; Jacob Robinson, assistant. Telecine Nice Shoes NY Lez Rudge, colorist; Ed Rilli, color grading producer; Andrew Pandolfino, color grading assistant. Creative Research, Clearances & Licensing Services: Catch&Release, bicoastal (creative research, clearances & licensing services) 60-plus photographs take a look back at Jeep’s historical influence in the military as well as our culture.
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Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
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