Jay Silverman, Founder/Executive Producer/Director/Photographer, Jay Silverman Productions, has shot the just unveiled 2011 print and web campaign introducing the world to the newest St. Pauli Girl spokesmodel, Jennifer England.
On behalf of client Crown Imports, Jay Silverman and his team recently held a national casting call to find the new St. Pauli Girl spokesmodel for the 2011 print and web campaign. Previously, Silverman Productions has been casting and photographing selected St. Pauli Girl spokesmodels since 2007 for the No. 2 imported German beer brand.
Steve Nichols, Crown Imports, said, “We are, once again, very pleased with the work produced by Jay Silverman and his team. Since 2007, they have helped us capture the essence of the ‘St. Pauli Girl’ campaign, and have a flair for bringing it to life.”
Said Mr. Silverman, “I’m very fortunate to be able to work with St. Pauli Girl. It’s such an iconic brand and to be the one responsible for bringing the poster to life is an honor. This year’s spokesmodel, Jennifer England, was fantastic to shoot.”
About THE 2011 ST. PAULI GIRL
St. Pauli Girl recently announced that Jennifer England was named the 2011 St. Pauli Girl spokesmodel, becoming the 27th girl to don the iconic barmaid outfit. The 2011 St. Pauli Girl poster featuring England and photographed by Jay Silverman is available to fans online at www.StPauliGirl.com. England will continue the tradition of bringing the St. Pauli Girl barmaid to life, visiting bars and Oktoberfest events across the country.
A tradition dating back to 1977, the St. Pauli Girl poster will reach a major milestone this year, with the 3,000,000th poster being printed. Selecting a spokesmodel to represent the beer is a decades-long tradition for St. Pauli Girl, winner of the Beverage Testing Institute’s Silver Medal Taste Award in the 2010 World Beer Championships. The St. Pauli Girl collectible poster was first introduced in 1977, and as of 2010, more than 2.5 million posters have been printed or downloaded.
To take on the role of the 2011 St. Pauli Girl, actress/model Jennifer England underwent extensive beer education, including formal training with the esteemed Siebel Institute of Technology and World Brewing Academy. Not just a pretty face, England is also an accomplished stunt woman, having appeared in movies, including “Transformers,” “G-Force” and “Smokin’ Aces.” She was also the runner up in the 2006 WWE Diva Search and appeared on television as one of Barker’s Beauties on “The Price is Right.”
About JAY SILVERMAN PRODUCTIONS
With over 30 years in the ad/marketing industry, Jay Silverman is one of the preeminent commercial directors of advertising campaigns across the television, interactive and print media in Hollywood today. He and his company, Jay Silverman Productions, are headquartered on a 40,000 square foot production studio lot, located in the heart of Hollywood.
Originally making a name for himself as a still photographer by shooting renowned lifestyle and celebrity endorsements on behalf of numerous national and international ad campaigns, Jay evolved his client base to later include directing multi-media advertising projects for such Fortune 500 clients as McDonalds, Intel, Disney, RAC, Coors, Budweiser, GM, Coke, Pepsi, Frito-Lay, Visa, and Gatorade, among many others.
During the span of his award winning career, Jay became a noted celebrity photographer, specifically requested by high profile actors, sports personalities, recording artists, industry leaders, and supermodels. Over the years, Jay’s work has been honored with numerous Belding, Telly, Promax, and Lucy Awards. In addition, he has also been recognized for his achievements in creating and producing many national PSA campaigns for such worthy causes as the American Cancer Society, the Foundation for the Junior Blind, the Governor’s Council on Physical Fitness, the ACLU, and the Sierra Club.
Jay became a commercial director in 1995, and has since successfully balanced a dual career in both still photography and live action direction. His repertoire of national campaigns across multi-media includes those for such clients as Greyhound, Petco, Fifth Third Bank, Carnation, A&W, Pepsi, 24-Hour Fitness, and Rent-A-Center. He’s also directed countless on-air promotional spots for all of the major broadcast networks, as well as for many cable channel, including the original launches of the smash hit TV series “American Idol,” and “Desperate Housewives,” and his own series, “The Cleaner.”
Jay Silverman Productions is located at 1541 N. Cahuenga Blvd., Hollywood, CA 90028. The phone is 323/466-6030, and the web is www.jaysilverman.com.
