Jay Silverman Productions and its founder Jay Silverman, a preeminent commercial director of advertising campaigns across the television, interactive, and print media, have produced and Silverman directed a nationally syndicated, 30-second TV commercial starring Pat Sajak and Vanna White. Jay Silverman made the announcement.
To date, this nationally syndicated TV spot has just begun to air in 4 U.S. markets, with another 20 markets slated to air it soon. The spots will be customized for each lottery to air in their local jurisdiction. To view the spot, please see: www.jaysilverman.com.spotShow/index.php?spotID=87
Jay Silverman Productions’ client, MDI Entertainment, a wholly owned subsidiary of Scientific Games Corporation, has the exclusive right to license the use of the Wheel of Fortune brand for scratch-off ticket lottery games.
MDI hired TG Madison, an Atlanta-based advertising agency, to create the concepts for MDI, and selected Jay Silverman to produce the spot featuring Wheel of Fortune® stars Sajak and White.
In the Silverman-produced commercial, Pat Sajak appears as a convenience store clerk. A customer enters the store to purchase a Wheel of Fortune lottery ticket, and is surprised to see both Sajak and Vanna White standing behind the counter. In addition, Silverman Productions filmed the talent in the graphics-driven “world” in which Sajak and White appear. In that video, the duo explain that lottery players can win a trip to Los Angeles and a chance to participate in a non-broadcast, lottery players-only game of Wheel Of Fortune, with a chance to win up to one million dollars.
“We’re very pleased with how this commercial turned out, and think it really captures the wit and personalities of Pat Sajak and Vanna White,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “It’s sure to be an attention-getter, and it does a great job of conveying the excitement of this game and the chance-of-a-lifetime opportunity to go to Hollywood and play Wheel of Fortune in studio with Pat and Vanna.”
Jay Silverman said, “Pat Sajak and Vanna White are truly established as exemplifying ‘Americana.’ They were terrific to work with and as always, very spot on during the filming.”
About MDI
MDI Entertainment, LLC, a wholly owned subsidiary of Scientific Games Corporation (NASDAQ: SGMS), is the world leader in providing game and promotional entertainment for use by the worldwide lottery industry. Established in 1986, MDI began marketing licensed games to lotteries in 1996 and since then has built a licensed property portfolio of extraordinarily popular licensed, patented or otherwise copyrighted properties for which MDI holds exclusive lottery licensing rights, including some of the world’s best known and most loved symbols of entertainment and pop culture. For more info, please see: www.mdientertainment.com
About JAY SILVERMAN PRODUCTIONS:
With over 30 years in the ad/marketing industry, Jay Silverman is one of the preeminent commercial directors of advertising campaigns across the television, interactive and print media in Hollywood today. He and his company, Jay Silverman Productions, are headquartered on a 40,000 square foot production studio lot, located in the heart of Hollywood.
Originally making a name for himself as a still photographer by shooting renowned lifestyle and celebrity endorsements on behalf of numerous national and international ad campaigns, Jay evolved his client base to later include directing multi-media advertising projects for such Fortune 500 clients as McDonalds, Intel, Disney, RAC, Coors, Budweiser, GM, Coke, Pepsi, Frito-Lay, Visa, and Gatorade, among many others.
During the span of his award winning career, Jay became a noted celebrity photographer, specifically requested by high profile actors, sports personalities, recording artists, industry leaders, and supermodels. Over the years, Jay’s work has been honored with numerous Belding, Telly, Promax, and Lucy Awards. In addition, he has also been recognized for his achievements in creating and producing many national PSA campaigns for such worthy causes as the American Cancer Society, the Foundation for the Junior Blind, the Governor’s Council on Physical Fitness, the ACLU, and the Sierra Club.
Jay became a commercial director in 1995, and has since successfully balanced a dual career in both still photography and live action direction. His repertoire of national campaigns across multi-media includes those for such clients as Greyhound, Petco, Fifth Third Bank, Carnation, A&W, Pepsi, 24-Hour Fitness, and Rent-A-Center. He’s also directed countless on-air promotional spots for all of the major broadcast networks, as well as for many cable channels, including the original launches of the smash hit TV series “American Idol,” and “Desperate Housewives,” and his own series, “The Cleaner.”
Jay Silverman Productions is located at 1541 N. Cahuenga Blvd., Hollywood, CA 90028. The phone is 323/466-6030, and the web is www.jaysilverman.com.
