Jay Silverman, a preeminent commercial director based in Hollywood, has directed five of America’s biggest football stars in a new, $30- million, multi-media advertising campaign promoting the Powerball Lottery in 18 states. The Silverman-directed TV advertising campaign features Pro Football Hall of Fame players Terry Bradshaw, Warren Moon, Joe Namath, Jerry Rice, and Barry Sanders. nnThese legends appear together in a unique and entertaining TV promotion that invites Powerball Lottery players to join 100 Pro Football Hall of Famers for the first-ever Pro Football Hall of Fame Fan Festival which will be held at Cleveland’s I-X Center on May 3-4, 2014. Powerball Lottery winners who play Powerball Lotteries held in 18 states across the U.S. will also have a chance to attend the “Ultimate Tailgate Party,” which will be held the evening before the Fan Festival begins. nn
nTo watch the TV spots that comprise this new campaign, please click here.nn”As a longtime super fan of pro football, working closely with legends like Terry, Warren, Joe, Jerry and Barry was the thrill of a lifetime,” Silverman said. “This was a really fun project for everyone involved, and something of a dream come true for a guy like me, who grew up watching these men thrill all of America for so many years.” nn”Bringing big brands together for a joint promotion can often be a difficult task,” said Chuck Strutt, Executive Director of the Multi-State Lottery Association (MUSL.) “But Jay Silverman’s seemingly effortless production with Powerball projects, starting with the late Ray Charles promotion, and now working with these professional football legends, makes it all seem easy. Jay and his team manage to pull out the true personalities behind these legends, capturing them for all to see, without any guesswork.” nn”The time frame we were under for this new campaign bordered on the nearly-impossible,” adds Tony Gumina, Executive Producer, Sports Projects, Park Corporation. “We had to develop and approve the creative for three TV spots, two radio spots, and four prints ads. This project was green lit just 23 days before production began, and less than 60 days before the final deliverables were due! There was only one director I know who could have pulled this off — Jay Silverman of Jay Silverman Productions. He did it with Ray Charles back in 2001, and he pulled it off again—this time with five football legends — a dozen years later.” nnAbout the Powerball Advertising CampaignnOne of America’s most popular games, Powerball, has joined with America’s titans of football, the Pro Football Hall of Famers, in a distinctive new ad campaign. The ads presented within the campaign depict one couple’s decision to play Powerball. nnIn one spot, we see this couple engage with these football greats while playing games such as darts and billiards, and even dancing with Jerry Rice, himself a “Dancing with the Stars” Season 2 Runner-Up, who does his famous cha-cha. In another spot, the Hall of Famers showcase their skills in a convenience store. We see a Warren Moon “long” pass through the aisles, while Barry Sanders runs right to left across the screen and Joe Namath stands behind the cash register. nnEach commercial in the campaign ends with a message from football legend Terry Bradshaw that promotes the Powerball Lottery. For full details and a list of participating states, see: www.profootballhof.com.nnCreditsnClients Multi-State Lottery Association (MUSL) Urbandale, Iowa nChuck Strutt, Executive Director;nnPark Corporation, Cleveland/Akron, OhionTony Gumina, Executive Producer, Sports ProjectsnnAgency The Yaffe Group, Southfield, MI nCreative Director, Mike McClurennProduction Compan
