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    Jarritos Broadens Horizons with Beast

    By jon.silberg@company3.comUpdated:No Comments2464 Views

    Beast edits campaign for popular Mexican soft drink targeting new consumers

    Austin, TX -- (SPW) --

    Beast, one of the nation’s top editorial houses and subsidiary of Deluxe Entertainment Services Group Inc., recently completed work on a new campaign for Jarritos, the Mexican soft drink popular among Hispanics in the United States, via agency GSD&M. Jarritos is introducing new advertising to win over young men in hope of spreading the brand’s message further. nnGSD&M tapped Beast to work on a series of hilarious and offbeat web videos for the new Jarritos website. Editors Ariel Quintans, Sam Selis and Jason Uson worked on the campaign and Beast provided a great deal of on-set support. One of the challenges the Beast team met was finding original music for the campaign. "Each channel needed a specific feel and the proper score to accentuate the action and comedy," said editor Ariel Quintans. "The agency trusted Sam and me to be the creative drivers behind the evolution of the music. We commissioned a local ensemble, Mother Falcon, for the job and they hit it out of the park!"nnThe quick turnaround was another challenge the team had to deal with. “We had 14 spots to edit, color, score, mix and deliver in two weeks,” offered Uson. “Ben and Dave from Fueld Films knew exactly what they wanted and gave us enough footage to work with, which was great.”nnThe editors enjoyed a creative collaboration with GSD&M and were more than enthusiastic about the campaign. nn”This was one of those dream campaigns where the creative was strong, the agency was fun to work with and we all enjoyed a truly collaborative effort from pre-pro through production, post and scoring,” added Quintans.nnNew videos will be added to the site through the end of the year.nn

    nnClient: JarritosnnAgency – GSD&MnSr. Producer – Becky CarrelnCD/AD – Robert LinnCD/W – Jeff MakinAD – Matt BarkernWriter – Colin GreynAccount Director – Norah RudyknAccount Mgr. – Shannon HearonnnProduction – Fueld FilmsnDirectors – Ben Hurst/Dave ThomasnEP – Brady AndertonnHOP – Summer FindleynnEditorial – Beast AustinnExecutive Producer – Mary Ellen FarrarnProducer – Erin DykmannnEditors:nUrban Luchador – Sam SelisnInvoluntary Taste Test – Ariel QuintansnNo Twist Top, No Problema – Jason UsonnnFinishing: nBeast Austin – Jim Reed nnAbout BeastnBeast is one of the country’s top editorial houses for commercials, music videos and web virals. With facilities in Santa Monica, New York, Austin, Detroit, Chicago and San Francisco, Beast serves a global clientele with an unparalleled roster of established, award-winning editors as well as up-and-coming talent. Since opening its doors in 2006, Beast has built an impressive and varied body of work for such clients as Harpo Films, Nike, Electronic Arts, Converse, AT&T, Reebok, Southwest Airlines, GM, Toyota, BMW, Mercedes, USAF, Linkin Park and Black Eyed Peas. www.beast.tv. nnBeast is part of Deluxe’s Creative Services Group, a close-knit group of facilities overseen by Stefan Sonnenfeld that includes Company 3, Deluxe NY, EFILM, Method Studios, RIOT and Rushes, and leverages a comprehensive suite of end-to-end services, access to world-class artists, technical expertise and a tight infrastructure with global connectivity. Beast is wholly owned by Deluxe Entertainment Services Group Inc., (www.bydeluxe.com), which is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc.n

    Contact:

    Jeremy Monsayac Contact Jeremy via email 818.260.6267

    SPW Category:Production and Post-Production Products and Services



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