Jan Gleie, represented in the U.S. by Madheart, has directed a new spot for Pampers and Saatchi & Saatchi, New York, celebrating the miracle of babies. nn’Every Little Miracle‘ produced by Twin Film, Germany, presents images of mothers and newborns of every description—premature babies, unplanned babies and healthy babies; young moms and surrogate moms; children who have been adopted and children growing up in multi-cultural households. The point is simple, powerful and unmistakable: all births, and all children, are miraculous. Although the commercial includes few images of diapers, the connection between the life-affirming message and the Pampers brand is strong, and all the more so because it is understated.nn
nnCreditsnTitle: MiraclesnClient: PampersnAgency: Saatchi & Saatchi, New York.nTris Gates-Bonarius, Global Creative Director/Art Director; Cliff Francis, Worldwide P+G Creative Director/Writer; Michael von Schmidt-Pauli, Global TV Producer; Con Williamson, North American COO; Jorg Riommi and Adam Kerj, Creatives.nDirector: Jan Gleie (represented in the U.S. by Madheart)nProduction: Twin Film, GermanynnMadheart is based in Los Angeles. For further information, call 213.995.4555 or visit www.madheart.com. The company is represented on the West Coast by Lisa Gimenez Toliver (contact Lisa via email), Catherine DeAngelis (Hot Betty) in the Midwest (contact Catherine via email) and Dana Dubay on the East Coast (contact Dana via email).
Contact:
Lisa Phillips Executive Producer Madheart 213 995 4555 Contact Lisa via email
Contact:Linda Rosner ArtisanPR 310.837.6008 Contact Linda via email
The Light and BIEN Form Creative & Strategic Alliance
Becky Morrison from The Light & Ricardo Roberts from BIEN.
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More
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