Jan Gleie, represented in the U.S. by Madheart, has directed a new spot for Pampers and Saatchi & Saatchi, New York, celebrating the miracle of babies. nn’Every Little Miracle‘ produced by Twin Film, Germany, presents images of mothers and newborns of every description—premature babies, unplanned babies and healthy babies; young moms and surrogate moms; children who have been adopted and children growing up in multi-cultural households. The point is simple, powerful and unmistakable: all births, and all children, are miraculous. Although the commercial includes few images of diapers, the connection between the life-affirming message and the Pampers brand is strong, and all the more so because it is understated.nn
nnCreditsnTitle: MiraclesnClient: PampersnAgency: Saatchi & Saatchi, New York.nTris Gates-Bonarius, Global Creative Director/Art Director; Cliff Francis, Worldwide P+G Creative Director/Writer; Michael von Schmidt-Pauli, Global TV Producer; Con Williamson, North American COO; Jorg Riommi and Adam Kerj, Creatives.nDirector: Jan Gleie (represented in the U.S. by Madheart)nProduction: Twin Film, GermanynnMadheart is based in Los Angeles. For further information, call 213.995.4555 or visit www.madheart.com. The company is represented on the West Coast by Lisa Gimenez Toliver (contact Lisa via email), Catherine DeAngelis (Hot Betty) in the Midwest (contact Catherine via email) and Dana Dubay on the East Coast (contact Dana via email).Lisa Phillips Executive Producer Madheart 213 995 4555 Contact Lisa via email
Contact:Linda Rosner ArtisanPR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More