For the second year in a row, Jada Toys of City of Industry, California, selected CRM Studios of Las Colinas, Texas, to produce its Battle Machines TV commercials for the fall season. nnThe decision to return to CRM Studios for the upcoming product release was based on CRM’s exemplary work on the first spots for Battle Machines in 2009. Production will once again utilize CRM’s “all under one roof” capabilities strategy, which compliments the spots’ need for combining live-action with animation. CRM touts an award-winning animation department under its “script-to-screen” production company arrangement, as well as a complete production/post production team of 28+ professionals to help develop, shoot, edit, animate and finish any spot.nn”We once again chose CRM Studios because of the commitment to excellence they demonstrated last year,” said Frank Tzeng, General Manager of Jada Toys. “We appreciate the time they spend to really learn the product before the spots are developed. That means we get a level of work that includes the nuances of what makes a breakthrough product line so special.”nn
nnThe thirty-second spot, along with two fifteen-second spots, will air on children’s programming this fall. The spots support Jada’s new second generation of Battle Machines-Laser Combat Tag R/C toy. The second-generation product line includes different licensed Ford F-350 and Chevy Silverado 3500HD stylized trucks with laser cannons mounted on each vehicle’s hood. The first to score three hits while outmaneuvering the other licensed, custom vehicle wins! The Battle Machines product line was the first of its kind to combine the thrill of RC racing with the strategy of laser combat tag.nn”CRM has a reputation within the toy market to produce high-quality toy spots at a reasonable price,” said Steve Dunning, CEO of CRM Studios and commercial director of both this year’s and last year’s spots. nnMatthew Golding, Vice President of Marketing and Product development for Jada said, “This is the second time we’ve worked with CRM because we knew we’d not only get more exciting footage on the screen, but also the most value for the budget. CRM knows how to deliver a great commercial—and we are eager to see the spot drive business when it hits TV this fall!”nnnnAbout Jada Toys, Inc.nNow in its eleventh year, Jada Toys, Inc. is a privately-held, leading manufacturer of authentically licensed and highly stylized die-cast collectibles, radio control vehicles, and toys. Popular brands produced by Jada include DUB City, Big Time Muscle, NexGen Muscle, and High Profile. Jada has also acquired major toy licenses for top brands such as NASCAR, Marvel Entertainment, Guitar Hero, Speed Racer and Chop Socky Chooks. Jada Toys’ products can be found in major retail and hobby stores worldwide, including Walmart, Target, Kmart, and Toys “R” Us.nnAbout CRM StudiosnCRM Studios, a top-tier production/post-production communications company, produces commercials and projects for entertainment, corporate, government, and non-profit organizations. Director Steve Dunning has directed over 25 toy spots in his career with CRM. Clients include GameStop, Kinetix, Dillard’s, Alcon Laboratories, Burlington-Northern Railroad, Buxton Corporation, Northrop Grumman, CEC Entertainment, Williamson-Dickie and many others. Additional information can be found at www.crmstudios.tv.Tom Kirkhart CRM Studios 469-484-9400
Contact:Chuck Burton Chuck Burton Communications 817-294-5773
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More