World Famous launches Bring ‘Em Back campaign, energizing Seattle Supersonics fans to share their memories and hopes for the team’s return
It’s been 10 long years since the Supersonics left Seattle, when the abrupt relocation of the 41-year franchise left fans stunned and broken-hearted. Some cities might lose hope, the memory erased with a generation. But for Seattle the Supersonics are much more than just a team, they’re intrinsic to the fabric of the community. Even after 10 years of absence, Seattle still fiercely identifies with the Supersonics, the city’s first major sports team.
Bring ‘Em Back is a grassroots cross-media campaign conceived by World Famous, an Independent Content Studio based in Seattle. With their emphasis on creative storytelling, the World Famous team set out to unite and celebrate a fan base that, despite it all, is still as passionate about Sonics basketball as ever. Sonics fans continue to tell stories of The Wizard and Big Smooth. Of the first time they stepped into Key Arena. Of Ray’s game winner. Jerseys are still worn with pride. The skyline silhouetted in green and gold is still the city’s coat of arms. Because when no new memories are being made, the old memories just get stronger.
Now fans are invited to connect with one another, sharing their own memories by posting a photo or video on Instagram with the hashtag #mysonicsstory. Posting recollections about their first game, their favorite players, the joy of the championship years and their unyielding loyalty during the periods of struggle, the Instagram feed offers a centralized place to share what the Sonics mean to Seattle as a community.
Additionally, the feed will be collected into a continuously updated library on www.bringemback.com, the primary home for the campaign, where visitors can view the energizing fan celebration film directed by Chris Volckmann of UNHEARD/OF, World Famous’ sister company and live action arm. Combining the gilded memories of the rich history of Seattle basketball with the shining promise of the future, the film strikes a perfect balance of what has come before with what is still yet to come, creating a frisson of expectancy and promise that will hype up even the most casual of NBA fans.
The collected stories are a testament to Seattle’s dedication to the Sonics franchise, and their hopes for its future. Building off of the memories of famous fans, everyday folks, and players alike, the stories serve as an announcement to let the world know after 10 long years without basketball, Seattle is ready for its team to come back.
Connecting people via the rallying call, the hashtag has the fuel to ignite frenzy about the prospect of a pro team once again gracing the city. Still here, still loyal and still rabid, the Sonics fan base has the platform to voice that they are ready to fill an NBA arena and storm the streets in victory again. After 10 long years, the campaign puts the narrative into the hands of fans, galvanizing Seattle’s inextinguishable passion to tell the world: it’s time to Bring ‘Em Back.
Link to Campaign: bringemback.com
Link to Instagram Feed: https://www.instagram.com/_bringemback_/
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More