Marco Gentile, whose exclusive rights in Italy, Spain and MEA are held by Filmmaster, is back with a new commercial shot for the historical brand Adidas, on air right now in major British television networks. The commercial was shot in Barcelona and London and is part of “Adidas is all”, a global communication campaign started on March of last year.
A perfect combination of ingredients brought the new commercial to life, from the young, multiple award-winning internationally acclaimed director Marco Gentile, to the testimonials and ambassadors of Adidas’ brand style and philosophy, embodied in the commercial by three great world-class football stars, Lionel Messi, Ashley Simon Young and David Silva.
Lionel Messi is an Argentine footballer currently in the ranks of FC Barcelona and winner of three consecutive “Ballon d’Or”, Ashley Simon Young, British footballer and player for Manchester United and the Spaniard David Silva, currently playing for Manchester City.
Lorenzo Cefis, Executive Producer and Partner of Filmmaster, said “Marco Gentile, selected as one of the most appreciated Italian directors by Shots Magazine, and winner of a Silver Lion at the Cannes International Advertising Festival has a unique style. Emotion, suspense for the unexpected, the brand’s power and passion for sports are all elements that stand out in Marco Gentile’s exciting commercial.”
Marco Gentile said: “To me it was a unique experience. I had a chance to work with the great stars of worldwide football, true professional both on and off the pitch. It was wonderful to have a shot at directing the commercial in Barcelona and London; both are extraordinary locations that gave the scenes at once an urban and an elegant touch, two distinctive characteristics of the Adidas brand. Moreover I was extremely happy to work in the UK adv market, which, together with the American market, has always been considered the top market worldwide.”
The new Adidas commercial has been produced by Stamp in the UK.
Filmmaster represent Marco Gentile in the countries where it operates, namely, Italy, Spain, and Mea.
About FILMMASTER
Since 1976 FilmMaster has been the market leader in the production of advertising commercials. It has produced many of the most significant adverts of the last few decades, winning hundreds of national and international awards, including 27 Lions at Cannes (8 Golden). One of the key elements in FilmMaster’s success is its cooperation with some of the best Italian and international directors (just to mention a few: Federico Fellini, Spike Lee, Ferzan Ozpetek, Michael Haussman, Sam Bayer, Chris Cunningham) and its scouting for new talents.
FilmMaster has also been working for about 15 years in the music video area with its FilmMaster Clip division. It has worked for artists such as: Coolio and Snoop Dogg, Gwen Stefani, Planet Funk, Laura Pausini, Vasco Rossi, Eros Ramazzotti, Piero Pelù, Geri Halliwell, Ligabue, Zucchero, Luciano Pavarotti.
Filmmaster belongs to Filmmaster Group together with K-events srl, Filmmaster Mea and Filmmaster Madrid. filmmastergroup.it
