After weeks of intense judging by some of the best creative minds in advertising and entertainment—lead by Jury Chair Chris Bruss, vice president of branded entertainment at Funny or Die—The One Club has announced the finalists of its 4th annual One Show Entertainment. The prestigious Gold, Silver and Bronze Pencil awards will be revealed June 13, 2012, when the advertising and the Hollywood entertainment communities gather for the awards presentation hosted by “Supersize Me” and “The Greatest Movie Ever Sold” filmmaker Morgan Spurlock at the new Museum of Flying in Santa Monica, CA.
Conceived and produced by The One Club, One Show Entertainment is the first and only awards competition dedicated to honoring the agencies, production companies, network/cable TV channels, film studios and clients creating and producing branded entertainment. Since its launch in 2008, the awards competition has grown in industry popularity, this year more than doubling submissions, with entries received from 35 countries across the globe.
Top One Show Entertainment finalists by country ranking are:
USA – 112
Australia – 15
Canada – 8
UK – 8
Germany – 6
“Today’s consumers are actively seeking out compelling and engaging branded entertainment,” said Kevin Swanepoel, president and interim CEO at The One Club. “It makes perfect business sense that advertising agencies have adopted this new strategy and expanded their offerings, joining forces with media and entertainment companies to create and distribute more branded entertainment across devices, from TV and motion picture screens to mobile phones.”
A complete list of all One Show Entertainment finalists, along with jury member bios and headshots, can be found here.
The One Show Entertainment competition features a broad range of categories including television, film, motion graphics, music, gaming, branded applications, online branded entertainment, events and installations, and innovation in branded content. Three exciting new categories were added to this year’s competition: best brand channel, promos and title sequences.
This is one show you don’t want to miss. Join hundreds of advertising and entertainment professionals for an evening of cocktails, dinner and awards. Purchase your tickets today here.
The One Show Entertainment awards ceremony is sponsored by Variety.
Follow us on Facebook or on Twitter.
About The One Club
The One Club, a non-profit organization, exists to champion and promote excellence in advertising and design in all its forms. Founded in 1975, as part of its mission to promote high standards of creative excellence, The One Club produces the One Show, One Show Design, One Show Interactive and One Show Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of achievement in the advertising world.
In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of schools across the country and produces an annual College Competition. As a part of this department, the award-winning One Club Diversity Program conducts workshops, portfolio reviews and outreach to multicultural students around the country.
Art & Copy, a documentary film produced by The One Club, recently won an Emmy Award after appearing on PBS Independent Lens.
