The 2012 International ANDY Awards, now in its 48th year, announces this year’s winners for outstanding creative accomplishment. The global advertising show’s most prestigious honor, The GRANDY, has been awarded to Chipotle and CAA Marketing, a division of Creative Artists Agency (CAA) in Los Angeles, for its unique, animated storytelling campaign “Back to the Start” in the Branded Content category, in addition to three more Gold awards for the campaign. As the GRANDY winner, CAA Marketing and Chipotle receive the GRANDY championship ring, acknowledgement as Best in Show, and a $50,000 cash award which will be donated to the Chipotle Cultivate Foundation. As the first show of the season that traditionally predicts many subsequent winners in the advertising awards circuit, The ANDY Show & Party takes place this evening at Good Units in the Hudson Hotel in New York City. Sponsors include Facebook, 24/seven, Bang Music, Post Factory, dwinQ and Grey Goose Vodka.nnThe GRANDY “Back to the Start” winner is a charming and engaging two-minute, stop-motion animated film commissioned by Chipotle as a branding campaign to highlight its long-standing commitment to sustainable agriculture and local farmers. Created jointly by CAA Marketing and Chipotle, it depicts the life of a farmer as he transforms his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Directed by filmmaker Johnny Kelly, the film’s soundtrack is the song “The Scientist,” a Coldplay classic sung by country music legend Willie Nelson. The film ran in 5,700 theaters nationwide, aired once on broadcast TV during the 2012 Grammy Awards and has been distributed digitally as well as on both Chipotle’s dedicated website and on Facebook.com/chipotle.nn
nCredits: Chipotle and CAA Marketing (Agency); Nexus Productions (Production Company); Johnny Kelly (Director); Liz Chan (Producer); David Leinhart at duotone audio (Music Supervisor); Willie Nelson (Artist); Justin Stanley and Doyle Bramhall (Music Producers); Liz Graves (Content Manager).nnBb>The Top WinnersnnThe agency networks that won the most 2012 ANDY awards are:nn· Leo Burnett, with a total of 18 awards (6 Gold, 7 Silver and 5 Bronze) for Sydney, Toronto, Detroit, Mumbai, Shanghai, Chicago and Madrid; nn· Y&R, winning 10 awards (4 Gold, 2 Silver and 4 Bronze) for Melbourne, Santiago Chile, New York, Malaysia, Sao Paolo and London; nn· Wieden + Kennedy, with a total of 7 awards (2 Gold, 4 silver and 1 Bronze) for Portland and New York; nn· DDB, taking home 5 ANDYs (2 Silver and 3 Bronze) for London and Chicago;nn· TBWA\Chiat\Day, took home 4, (1 Gold and 2 Silver) out of Los Angeles and (1 Silver) for the Paris office. nn· CP+B took home a total of 3 awards and production company MJZ each took home a total of 6 awards. CP+B won 2 Silver and 1 Bronze; MJZ took home 3 Gold with BETC Euro RSCG, 1 Gold and 1 Bronze with Strawberry Frog, and 1 Silver with Droga5.nn· Agencies winning 2 ANDYs each were JWT Always Shanghai (2 Gold), Creative Artists Marketing in Los Angeles (3 Gold, one being the GRANDY Award).nnOther U.S. winners include MUHˑTAYˑZIK│HOFˑFER San Francisco (1 Gold for The Richard T. O’Reilly Award for PSA excellence); Blink with Adam & Eve, Santa Monica (1 Gold); TDA_Boulder (1 Bronze); New York shops R/GA (1 Silver), Droga 5 with MJZ (1 Silver), Strawberry Frog with MJZ (1 Silver), and BBDO NY (1 Bronze). nnAdditional global agencies that received ANDYs are CLM BBDO (Paris); Ogilvy Beijing; Axis Animation (Glasgow); Publicis Conseil and WizzProd (Paris); The Glue Society (Sydney) with AMV BBDO (London); Loew-SSP3 (Bogota); SapientNitro (London); and Party Inc. (Tokyo).nn”It’s great to see such an evolution in the work submitted this year. The consumer landscape is changing and we as agencies need to strive to build things that address this shift in behavior in innovative ways,” says Bob Greenberg, ANDY Awards Chairman, and Chairman/CEO/Global Chief Creative Officer of R/GA. nnWinning Work Leaving Its FootprintnThe Richard T. O’Reilly Award for outstanding Public Service campaign was awarded to San Francisco-based agency MUHˑTAYˑZIK│HOFˑFER for “Made In A Free World – Slavery Footprint,” a website for client Call + Response, an anti-slavery organization founded by activist Justin Dillon and funded by the U.S. State Department. The objective of the program is to illuminate the fact that (unbeknownst to most people) more slaves are still bought and sold than at any point in history, and to show the direct connection between consumers and the underlying slavery in their supply chains. nnThe awareness campaign consisted of a Slavery Footprint interactive, animated web survey made educational and inventive (appearing on the website www.slaveryfootprint.org) that was completed by more than two million people in the first two months to determine “How many slaves work for you”? A mobile app was created in addition to social media marketing so that participants could share their results on Facebook and Twitter.nnGayle Taryn The International ANDY Awards 212-533-1749 Contact Gayle via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More