Incendio's Luis Silva colored "Gymkhana 8", featuring the Ford Focus RS RX and the many terrains of Dubai
Dubai project marks reunion for Silva and director Ben Conrad
Venice, CA -- (SPW) --
A video that opens with a camel, a hawk and a cheetah might suggest a desert theme, but with its myriad locations, "Ken Block's Gymkhana EIGHT: Ultimate Exotic Playground; Dubai" feels much more like a race around the world. Created by Hoonigan, produced by Gen Pop, directed by Ben Conrad and colored by Luis Silva of Incendio, the video introduces Ken Block’s Ford Focus RS RX. We’re told the video will be “EPIC”, but epic may be too small a word: over the course of 9 minutes, we are taken from desert roads to city streets, an airstrip and more.
The magnificent city of Dubai evokes, at various turns, the Emerald City, South Beach and the Bellagio fountains in Las Vegas. This diversity presented a unique opportunity for Silva, who set the looks across more than 200 shots, the stylized visuals keeping pace with Block’s constant speed and Conrad’s unrelenting kinetics.
“Ben has a clear vision coming in, encouraging me to do my thing and push the color boundaries,” said Silva, who first worked with Conrad on B.J. Baldwin’s “Recoil” series. “We move incrementally from there until we end up at the finish line.”
In the case of Gymkhana EIGHT, which has racked up more than 13 million views, getting to the finish line involved changing up the looks to evolve with each new locale and stunt. “Dubai is clearly a character in the narrative,” said Silva. “We wanted to take advantage of this vibrant city, while emphasizing how Ken and this amazing car operated within it.”
About Incendio
At Incendio, creative artistry and technical excellence work hand-in-hand. The company motto reads, “Genius is talent set on fire by courage” – an adage that is both appropriate and inspiring for the team, which includes founder/colorist Clark Muller as well as artists Luis Silva and Santiago Padilla. Among Muller’s recent work is spot work for Fiat, Honda and Star Wars/Disney, and the official video for Coldplay’s “Hymn for the Weekend” featuring Beyoncé. Silva counts AT&T, Under Armour and Nintendo among his clients. Padilla’s portfolio spans features (upcoming Low Riders from Blumhouse, Universal), music videos (“Tamale” and “IFHY” for Tyler the Creator) and commercials (DirecTV, NBA). http://incendio.tv
Video Credits
Client: Ford/Ken Block’s Gymkhana
Spots Title(s): Gymkhana Eight
First Air Date: February 29, 2016
Agency/Location: Hoonigan
Creative Director: Brian Scotto
Production Company: Gen Pop
Director: Ben Conrad
DP: Jordan Valenti
POV DP: Ron Zaras
Associate Directors: Jeremy Robinson, Baris Cangokce
Executive Producers: Matt Tuccillo, Nick Moceri, Pierre Nobile
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Chicago speakers include, clockwise from upper left, Brian Billow, Paul Chick, Kelly McGuckin and Yvette Cobarrubias.
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies.
The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com.
In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas.
Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry.
The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago.
The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More