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    Incendio Lights Up 2016 with Coldplay’s ‘Hymn for the Weekend’ Featuring Beyoncé

    By YES, BRANDUpdated:No Comments12692 Views
    Coldplay "Hymn for the Weekend," colored by Clark Muller

    Video marks a reunion for Colorist Clark Muller and Director Ben Mor

    LOS ANGELES -- (SPW) --

    This past Saturday saw the release of Coldplay’s official “Hymn for the Weekend” video, featuring Beyoncé, produced by Black Dog Films with River Studios, directed by Ben Mor and color corrected at Incendio by Clark Muller. The video, which has garnered more than 22 million YouTube views (and 450K likes) in the past few days, depicts Coldplay frontman Chris Martin touring Mumbai during the ancient Hindu festival called Holi, also known as the “festival of love”.

    Muller’s previous music video projects include striking, seminal pieces such as “California Gurls” and “Dark Horse” for Katy Perry. He and Mor have collaborated on numerous projects, including Britney Spears’ “Work Bitch,” and are at work on an upcoming video for Will.i.am.

    “Grading with Clark is always a pleasure and something I consistently look forward to,” says Mor. “Besides just being a great guy, his passion and patience for crafting the perfect frame is unmatched. A session with Clark always feels like a Bespoke experience and never some cookie cutter pre set looks – and the results show.”

    Coldplay and Beyoncé are scheduled to perform during the halftime show at Super Bowl 50 this Sunday, February 7.

    About Incendio
    CEO/Colorist Clark Muller launched Incendio in June 2011, with a multi-platform package for KIA, via davidandgoliath. Following in quick succession were a spot for massive Indonesian sugar brand Gulaku; IBM “Think,” an interactive exhibit at NYC’s Lincoln Center; Target with Taylor Swift, Pink and Gwen Stefani…and Britney Spears’ “Work Bitch,” which struck a major chord with fans. 185 million views, five years and a string of hot projects later, Muller has the company he’s always wanted, “an artist-driven boutique, doing huge work,” he says with an easy smile.

    At Incendio, creative artistry and technical excellence work hand-in-hand. The company motto reads, “Genius is talent set on fire by courage” – an adage that is both appropriate and inspiring for the team, which now includes artists Luis Silva and Santiago Padilla. Silva counts AT&T, Under Armour and Nintendo among his clients. Padilla’s portfolio spans features (upcoming Low Riders from Blumhouse, Universal), music videos (“Tamale” and “IFHY” for Tyler the Creator) and commercials (DirecTV, NBA). http://incendio.tv
     

    Video Credits

    Title: Coldplay “Hymn for the Weekend”
    Production Company: Black Dog Films with River Studios
    Director: Ben Mor
    DP (Unit A): Mattias Rudh
    Addl Photography: John Connor, Maz Makhani
    Executive Producers: Katie Dolan & Mike Rothenberg
    Producer: Nina Dluhy-Miller

    Color Correction: Incendio
    Colorist: Clark Muller
    Asst: Cassidy Greenwood
    Executive Producer: Christina Caldwell
    Dir. Business Development: Darby Walker

    Contact:

    Darby Walker
    Director of Business Development
    Incendio
    Contact Darby via email
    310-396-8288
     

    Contact:

    Media Inquiries:
    Hesh Rephun
    Contact Hesh via email
     

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:coldplayben morclark mullerincendio



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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