“Hello Can’t, meet Can.” This motto for Denver-based Impossible echoes its tenacious approach to delivering 30-second live-action flashes of brilliance amid seemingly insurmountable circumstances. Now as the production company approaches its 20th year, it is employing massive collaboration to produce even greater miracles for ad agencies, TV networks and consumer brands.
Adopting the same free agent model used widely in the film industry, Impossible works with clients to tap its pool of some 200+ creative collaborators (copywriters, designers, art directors, editors, and the like) from around the globe, assembling ‘dream teams’ uniquely skilled to fulfill the needs of each project. Naturally, every project team centers on a carefully chosen director and/or creative director.
“Impossible plays the part of assembler, curator and — not to be understated — guarantor,” explains principal / executive producer Joel Pilger; “We like to think of this approach as ‘massive collaboration – under the watchful eye of trustworthy, master cat herders with deep sensibilities.”
Such master cat herders comprise a core group led by veteran EP Pilger and newly tapped associate producer Martha Douglas (formerly of Crispin Porter + Bogusky and Factory Design Labs) and marketing/client relations pro Emily O’Brien, who bring it all together from the company’s new headquarters in Denver’s trendy RiNo district.
Recent projects demonstrating Impossible‘s “massive collaboration” approach include DISH Network “Storybook Fairy” spot by Director/DP Kevin Emmons featuring Atlanta Falcons’ future NFL Hall of Fame tight end Tony Gonzalez; the Denver Museum of Nature & Science “Mythbusters” helmed by Director/DP Tom Camarda (CBS The Mentalist); and Military Channel “People” image spot which enlisted the broadcast design talents of creative directors Mitch Monson, Greg Herman and Hector Espinosa (watch spot HERE).
Long-time client Kent Youngblood of DISH Network added, “If you don’t want cookie cutter results, you don’t use a cookie-cutter approach. Impossible‘s solution assembled an ideal team to produce an ambitious spot and the great results speak for themselves.”
About Impossible
Impossible is a production company with a reputation of producing moving images :30 at a time – some shorter, some longer – for advertising agencies, TV networks and consumer brands. The brand-savvy production company’s expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes many of the Discovery and Scripps television network brands, as well as Sundance Channel, History, DISH Network, Blockbuster and others, Impossible‘s award-winning work is seen daily on millions of TV screens, computers and mobile devices and has been recognized with numerous industry accolades, including Emmy®, PromaxBDA, Addy and The Denver 50 Awards. For more information, visit: www.impossible.tv.
