Production Company Embraces New Staff, New Digs, New Projects
“Hello Can’t, meet Can.” This motto for Denver-based Impossible echoes its tenacious approach to delivering 30-second live-action flashes of brilliance amid seemingly insurmountable circumstances. Now as the production company approaches its 20th year, it is employing massive collaboration to produce even greater miracles for ad agencies, TV networks and consumer brands.
Adopting the same free agent model used widely in the film industry, Impossible works with clients to tap its pool of some 200+ creative collaborators (copywriters, designers, art directors, editors, and the like) from around the globe, assembling ‘dream teams’ uniquely skilled to fulfill the needs of each project. Naturally, every project team centers on a carefully chosen director and/or creative director.
“Impossible plays the part of assembler, curator and — not to be understated — guarantor,” explains principal / executive producer Joel Pilger; “We like to think of this approach as ‘massive collaboration – under the watchful eye of trustworthy, master cat herders with deep sensibilities.”
Such master cat herders comprise a core group led by veteran EP Pilger and newly tapped associate producer Martha Douglas (formerly of Crispin Porter + Bogusky and Factory Design Labs) and marketing/client relations pro Emily O’Brien, who bring it all together from the company’s new headquarters in Denver’s trendy RiNo district.
Recent projects demonstrating Impossible‘s “massive collaboration” approach include DISH Network “Storybook Fairy” spot by Director/DP Kevin Emmons featuring Atlanta Falcons’ future NFL Hall of Fame tight end Tony Gonzalez; the Denver Museum of Nature & Science “Mythbusters” helmed by Director/DP Tom Camarda (CBS The Mentalist); and Military Channel “People” image spot which enlisted the broadcast design talents of creative directors Mitch Monson, Greg Herman and Hector Espinosa (watch spot HERE).
Long-time client Kent Youngblood of DISH Network added, “If you don’t want cookie cutter results, you don’t use a cookie-cutter approach. Impossible‘s solution assembled an ideal team to produce an ambitious spot and the great results speak for themselves.”
About Impossible
Impossible is a production company with a reputation of producing moving images :30 at a time – some shorter, some longer – for advertising agencies, TV networks and consumer brands. The brand-savvy production company’s expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes many of the Discovery and Scripps television network brands, as well as Sundance Channel, History, DISH Network, Blockbuster and others, Impossible‘s award-winning work is seen daily on millions of TV screens, computers and mobile devices and has been recognized with numerous industry accolades, including Emmy®, PromaxBDA, Addy and The Denver 50 Awards. For more information, visit: www.impossible.tv.
Kristien Brada-Thompson Priority PR 310-954-1375 x2 Contact Kristien via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More