Commissioned to produce a promo for an all-new season of Investigation Discovery‘s “I Married a Mobster,” Impossible TV did what it does best: storytelling. The creative production company captured the essence of life as a mob wife in 30 powerful seconds. The resulting spot reaches out and grabs the target audience’s attention by portraying the common, striking story arc of these women. Impossible filmed the promo using a Canon C300 cinema camera and then edited in Final Cut. A photographer captured behind-the-scenes footage as the shoot came together. nnnWatch the promo HERE.nnnWatch behind-the-scenes footage HERE.n n”Because we have a strong relationship with Investigation Discovery, we were allowed to really run with this one, shooting quickly after our initial concept was approved,” said Brian Eloe, Impossible’s Creative Director. “We knew exactly what we wanted and brought the story to life.” n n”I Married a Mobster” provides an insider’s perspective into the reality of mafia families from the first-person point-of-view of the Mrs. Each episode sits down with one woman as she recounts the fast-paced and dangerous lifestyle of being a first lady in the mob, whether she knew what she was signing up for or got the surprise of a lifetime when the feds came knocking.nNew episodes of “I Married a Mobster” air Wednesdays at 10 PM (E/P) on Investigation Discovery.nnProject CreditsnDoug Seybert, SVP Marketing, Investigation Discovery nGarnsey Sloan, Senior Creative Director, Investigation Discovery nMelinda Doyle, Producer, Investigation Discovery nBrian Eloe, Creative Director / DirectornJoel Pilger, DPnJulie Morrandez, Senior ProducernRicardo Cozzolino, EditornJosh Thiel, Motion DesignernCoupe Studios, AudionKip Kuepper, Sound Design & MusicnnAbout Impossible TVnImpossible produces moving images that move audiences. The creative production company’s expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible’s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards.nn”I Married a Mobster” is produced by Kaufman Films for Investigation Discovery. At Kaufman Films, Kevin Kaufman, Dan Pearson, Beth Fraikorn and Andrea Eisen are executive producers. For Investigation Discovery, Pamela Deutsch is executive producer, Sara Kozak is senior vice president of production and Henry Schleiff is president and general manager.nnAbout Investigation DiscoverynInvestigation Discovery (ID) is America’s leading investigation network and the fastest-growing network in television. As the source for fact-based analytical content and compelling human stories, ID probes factors that challenge our everyday understanding of culture, society and the human condition. ID delivers the highest-quality programming to nearly 79 million U.S. households with viewer favorites that include On the Case with Paula Zahn, Disappeared, Unusual Suspects and Stolen Voices, Buried Secrets. For more information, please visit InvestigationDiscovery.com, on Facebook, or Twitter. Investigation Discovery is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories.
Jeff Pryor Priority PR 310-954-1375
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More