Commissioned to produce a promo for an all-new season of Investigation Discovery‘s “I Married a Mobster,” Impossible TV did what it does best: storytelling. The creative production company captured the essence of life as a mob wife in 30 powerful seconds. The resulting spot reaches out and grabs the target audience’s attention by portraying the common, striking story arc of these women. Impossible filmed the promo using a Canon C300 cinema camera and then edited in Final Cut. A photographer captured behind-the-scenes footage as the shoot came together. nnnWatch the promo HERE.nnnWatch behind-the-scenes footage HERE.n n”Because we have a strong relationship with Investigation Discovery, we were allowed to really run with this one, shooting quickly after our initial concept was approved,” said Brian Eloe, Impossible’s Creative Director. “We knew exactly what we wanted and brought the story to life.” n n”I Married a Mobster” provides an insider’s perspective into the reality of mafia families from the first-person point-of-view of the Mrs. Each episode sits down with one woman as she recounts the fast-paced and dangerous lifestyle of being a first lady in the mob, whether she knew what she was signing up for or got the surprise of a lifetime when the feds came knocking.nNew episodes of “I Married a Mobster” air Wednesdays at 10 PM (E/P) on Investigation Discovery.nnProject CreditsnDoug Seybert, SVP Marketing, Investigation Discovery nGarnsey Sloan, Senior Creative Director, Investigation Discovery nMelinda Doyle, Producer, Investigation Discovery nBrian Eloe, Creative Director / DirectornJoel Pilger, DPnJulie Morrandez, Senior ProducernRicardo Cozzolino, EditornJosh Thiel, Motion DesignernCoupe Studios, AudionKip Kuepper, Sound Design & MusicnnAbout Impossible TVnImpossible produces moving images that move audiences. The creative production company’s expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible’s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards.nn”I Married a Mobster” is produced by Kaufman Films for Investigation Discovery. At Kaufman Films, Kevin Kaufman, Dan Pearson, Beth Fraikorn and Andrea Eisen are executive producers. For Investigation Discovery, Pamela Deutsch is executive producer, Sara Kozak is senior vice president of production and Henry Schleiff is president and general manager.nnAbout Investigation DiscoverynInvestigation Discovery (ID) is America’s leading investigation network and the fastest-growing network in television. As the source for fact-based analytical content and compelling human stories, ID probes factors that challenge our everyday understanding of culture, society and the human condition. ID delivers the highest-quality programming to nearly 79 million U.S. households with viewer favorites that include On the Case with Paula Zahn, Disappeared, Unusual Suspects and Stolen Voices, Buried Secrets. For more information, please visit InvestigationDiscovery.com, on Facebook, or Twitter. Investigation Discovery is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories.
Jeff Pryor Priority PR 310-954-1375
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More