Capturing the pure essence of Americana, Impossible TV has delivered a comprehensive campaign for the launch of Discovery Communications’ newest channel, Destination America. The brand-building production company worked live-action magic to develop a range of live-action deliverables, including an Upfront presentation image/launch spot and numerous series promos, all of which reflect the brand’s unabashed and unapologetic celebration of our country’s people, food and travel. nnnWatch a project montage here. nn”The goal of the Destination America team was to evoke a feeling with this network,” explains Impossible’s Creative Director, Andrew McGuire. “So we wrote a series of brand anthem spots that celebrate what makes America the greatest show on earth, while simply branding Destination America as the ONLY place where this country’s great stories, places and people live.”nnThis meant writing, casting and shooting “slice of life” scenes and character portraitures of the “real America.” The resulting spots were directed by Impossible’s clutch director/DP Kevin Emmons. nn”We needed a collaborative, creative partner who could truly deliver and we knew Impossible would be the perfect choice,” said Doug Seybert, SVP Marketing for Destination America. “Impossible provided us with a unique campaign and a voice and tone for the network that will stand up over time to help us differentiate this network in a crowded television landscape.”nnProject CreditsnJoel Pilger – President & FoundernSteve Urbano – PartnernAndrew McGuire – Creative DirectornKevin Emmons – Director/DPnJulie Morrandez – Senior ProducernJed Mortenson – Line ProducernBrian De Herrera-Schnering – Senior EditornHerman Nieuwoudt – Senior EditornRicardo Cozzolino – EditornAndrew Ratzlaff – EditornHector Espinosa – Senior Motion DesignernJosh Thiel – Junior Motion DesignernCoupe Studios Music & Sound Design – AudionScott Roche, Daniel Sproul, Jacob Sproul and Kip Kuepper – Music CompositionnGreg McRae – Mixing EngineernnAbout Impossible TVnImpossible produces moving images that move audiences. The brand-building production company’s creative and strategic expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible’s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards. www.impossible.tv
Jeff Pryor 310-954-1375
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More