Capturing the pure essence of Americana, Impossible TV has delivered a comprehensive campaign for the launch of Discovery Communications’ newest channel, Destination America. The brand-building production company worked live-action magic to develop a range of live-action deliverables, including an Upfront presentation image/launch spot and numerous series promos, all of which reflect the brand’s unabashed and unapologetic celebration of our country’s people, food and travel. nnnWatch a project montage here. nn”The goal of the Destination America team was to evoke a feeling with this network,” explains Impossible’s Creative Director, Andrew McGuire. “So we wrote a series of brand anthem spots that celebrate what makes America the greatest show on earth, while simply branding Destination America as the ONLY place where this country’s great stories, places and people live.”nnThis meant writing, casting and shooting “slice of life” scenes and character portraitures of the “real America.” The resulting spots were directed by Impossible’s clutch director/DP Kevin Emmons. nn”We needed a collaborative, creative partner who could truly deliver and we knew Impossible would be the perfect choice,” said Doug Seybert, SVP Marketing for Destination America. “Impossible provided us with a unique campaign and a voice and tone for the network that will stand up over time to help us differentiate this network in a crowded television landscape.”nnProject CreditsnJoel Pilger – President & FoundernSteve Urbano – PartnernAndrew McGuire – Creative DirectornKevin Emmons – Director/DPnJulie Morrandez – Senior ProducernJed Mortenson – Line ProducernBrian De Herrera-Schnering – Senior EditornHerman Nieuwoudt – Senior EditornRicardo Cozzolino – EditornAndrew Ratzlaff – EditornHector Espinosa – Senior Motion DesignernJosh Thiel – Junior Motion DesignernCoupe Studios Music & Sound Design – AudionScott Roche, Daniel Sproul, Jacob Sproul and Kip Kuepper – Music CompositionnGreg McRae – Mixing EngineernnAbout Impossible TVnImpossible produces moving images that move audiences. The brand-building production company’s creative and strategic expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible’s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards. www.impossible.tv
Jeff Pryor 310-954-1375
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More