Capturing the pure essence of Americana, Impossible TV has delivered a comprehensive campaign for the launch of Discovery Communications’ newest channel, Destination America. The brand-building production company worked live-action magic to develop a range of live-action deliverables, including an Upfront presentation image/launch spot and numerous series promos, all of which reflect the brand’s unabashed and unapologetic celebration of our country’s people, food and travel. nnnWatch a project montage here. nn”The goal of the Destination America team was to evoke a feeling with this network,” explains Impossible’s Creative Director, Andrew McGuire. “So we wrote a series of brand anthem spots that celebrate what makes America the greatest show on earth, while simply branding Destination America as the ONLY place where this country’s great stories, places and people live.”nnThis meant writing, casting and shooting “slice of life” scenes and character portraitures of the “real America.” The resulting spots were directed by Impossible’s clutch director/DP Kevin Emmons. nn”We needed a collaborative, creative partner who could truly deliver and we knew Impossible would be the perfect choice,” said Doug Seybert, SVP Marketing for Destination America. “Impossible provided us with a unique campaign and a voice and tone for the network that will stand up over time to help us differentiate this network in a crowded television landscape.”nnProject CreditsnJoel Pilger – President & FoundernSteve Urbano – PartnernAndrew McGuire – Creative DirectornKevin Emmons – Director/DPnJulie Morrandez – Senior ProducernJed Mortenson – Line ProducernBrian De Herrera-Schnering – Senior EditornHerman Nieuwoudt – Senior EditornRicardo Cozzolino – EditornAndrew Ratzlaff – EditornHector Espinosa – Senior Motion DesignernJosh Thiel – Junior Motion DesignernCoupe Studios Music & Sound Design – AudionScott Roche, Daniel Sproul, Jacob Sproul and Kip Kuepper – Music CompositionnGreg McRae – Mixing EngineernnAbout Impossible TVnImpossible produces moving images that move audiences. The brand-building production company’s creative and strategic expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible’s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards. www.impossible.tv
Jeff Pryor 310-954-1375
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More