Impossible TV recently took to the high seas for an integrated promo campaign merging the “Ice Age: Continental Drift” and Discovery Channel brands. With the goal of creating fun, clip-driven promos that would equally highlight both brands, the Denver-based production company used clever scriptwriting and the magic of editing to bring two very different stories together as one. Title design, music and effects rounded out the effort, which featured Final Cut, After Effects and Cinema 4D.nnThe end result: two funny, entertaining and informative 30-second spots that tease the new animated feature film while highlighting Discovery’s diverse lineup of shows. The first promo is character-driven, focusing on the unique traits that make each character a full-blown personality for Discovery, and then carefully blended with iconic, animated “Ice Age” cast members. The second is theme-driven, focusing on the big adventure, high stakes, big risks and interactions that make Discovery so appealing, and also carefully blended with preview scenes from “Ice Age: Continental Drift.”nnnClick here to view promos online.nn”This was certainly a fun project, and a great opportunity for us to create the ‘impossible’ with a little imagination and lots of editing artistry,” said Brian Eloe, Impossible’s Creative Director. “Working with such well known brands and characters, the real challenge was making sure that they all got equal love, and I believe our team really rose to that occasion.”nnProject CreditsnClient: Discovery ChannelnProduction Company: Impossible TVnJoel Pilger: President & FoundernSteve Urbano: PartnernCreative Director: Brian EloenSenior Producer: Julie MorrandeznDesign/Animation/Lighting/Texturing/Compositing/Visual Effects: Kevin Liotti n3D Modeling/Fluid Simulation/Animation/Lighting/Texturing: Derek SupervillenSenior Editor: Brian De Herrera-SchneringnCopywriter: Rob AntleynAsst. Editor: Ricardo CozzolinonMusic, Sound Design and Mix: Dynamite Laser BeamnnAbout Impossible TVnImpossible produces moving images that move audiences. The brand-building production company’s creative and strategic expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible’s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards. www.impossible.tv
Jeff Pryor Priority PR 310-954-1375 x4
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More