Impossible TV recently took to the high seas for an integrated promo campaign merging the “Ice Age: Continental Drift” and Discovery Channel brands. With the goal of creating fun, clip-driven promos that would equally highlight both brands, the Denver-based production company used clever scriptwriting and the magic of editing to bring two very different stories together as one. Title design, music and effects rounded out the effort, which featured Final Cut, After Effects and Cinema 4D.nnThe end result: two funny, entertaining and informative 30-second spots that tease the new animated feature film while highlighting Discovery’s diverse lineup of shows. The first promo is character-driven, focusing on the unique traits that make each character a full-blown personality for Discovery, and then carefully blended with iconic, animated “Ice Age” cast members. The second is theme-driven, focusing on the big adventure, high stakes, big risks and interactions that make Discovery so appealing, and also carefully blended with preview scenes from “Ice Age: Continental Drift.”nnnClick here to view promos online.nn”This was certainly a fun project, and a great opportunity for us to create the ‘impossible’ with a little imagination and lots of editing artistry,” said Brian Eloe, Impossible’s Creative Director. “Working with such well known brands and characters, the real challenge was making sure that they all got equal love, and I believe our team really rose to that occasion.”nnProject CreditsnClient: Discovery ChannelnProduction Company: Impossible TVnJoel Pilger: President & FoundernSteve Urbano: PartnernCreative Director: Brian EloenSenior Producer: Julie MorrandeznDesign/Animation/Lighting/Texturing/Compositing/Visual Effects: Kevin Liotti n3D Modeling/Fluid Simulation/Animation/Lighting/Texturing: Derek SupervillenSenior Editor: Brian De Herrera-SchneringnCopywriter: Rob AntleynAsst. Editor: Ricardo CozzolinonMusic, Sound Design and Mix: Dynamite Laser BeamnnAbout Impossible TVnImpossible produces moving images that move audiences. The brand-building production company’s creative and strategic expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible’s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards. www.impossible.tv
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Liz Charky Directs a Playful and Reflective Video For Henry Hallโs “Tiny Door”
Directed by Liz Charky, the music video for Henry Hallโs โTiny Doorโ is a playful and profound exploration of the songโs intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimesย psychedelicย scenes. โI am a huge fan of love songs that have an unusual, hyper-specific perspective on love,โ says Hall. โThatโs what I wanted to do with โTiny Door.โ Itโs about loving someone unconditionally while recognizing that love is something that isnโt always straightforward โ I think thatโs something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it โ thatโs really portrayed well by Liz, and Ellin Aldana, our cinematographer.โ Charky explains, โWhen I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way โ with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating.ย In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More