Impossible TV recently took to the high seas for an integrated promo campaign merging the “Ice Age: Continental Drift” and Discovery Channel brands. With the goal of creating fun, clip-driven promos that would equally highlight both brands, the Denver-based production company used clever scriptwriting and the magic of editing to bring two very different stories together as one. Title design, music and effects rounded out the effort, which featured Final Cut, After Effects and Cinema 4D.nnThe end result: two funny, entertaining and informative 30-second spots that tease the new animated feature film while highlighting Discovery’s diverse lineup of shows. The first promo is character-driven, focusing on the unique traits that make each character a full-blown personality for Discovery, and then carefully blended with iconic, animated “Ice Age” cast members. The second is theme-driven, focusing on the big adventure, high stakes, big risks and interactions that make Discovery so appealing, and also carefully blended with preview scenes from “Ice Age: Continental Drift.”nnnClick here to view promos online.nn”This was certainly a fun project, and a great opportunity for us to create the ‘impossible’ with a little imagination and lots of editing artistry,” said Brian Eloe, Impossible’s Creative Director. “Working with such well known brands and characters, the real challenge was making sure that they all got equal love, and I believe our team really rose to that occasion.”nnProject CreditsnClient: Discovery ChannelnProduction Company: Impossible TVnJoel Pilger: President & FoundernSteve Urbano: PartnernCreative Director: Brian EloenSenior Producer: Julie MorrandeznDesign/Animation/Lighting/Texturing/Compositing/Visual Effects: Kevin Liotti n3D Modeling/Fluid Simulation/Animation/Lighting/Texturing: Derek SupervillenSenior Editor: Brian De Herrera-SchneringnCopywriter: Rob AntleynAsst. Editor: Ricardo CozzolinonMusic, Sound Design and Mix: Dynamite Laser BeamnnAbout Impossible TVnImpossible produces moving images that move audiences. The brand-building production company’s creative and strategic expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible’s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards. www.impossible.tv
Jeff Pryor Priority PR 310-954-1375 x4
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More