To launch an all-new season of the hit Animal Planet series “Tanked,” Denver-based Impossible dove right in to produce a fun, high-concept campaign wrapped around the show’s quirky personalities, humor and inventiveness. The goal was to build anticipation for the biggest new “Tanked” season yet by exploiting the inherently comedic exchanges of stars Wayde King and Brett Raymer and giving viewers what they love most: ordinary objects-turned-extraordinary aquariums. All new episodes of “Tanked” begin on Friday, March 22 at 9:00 pm PT/ET on Animal Planet.n nTo give viewers a glimpse into the minds of Wayde and Brett doing what they do best, the two spots combine live action and CG to augment reality as the guys go head to head in the ultimate tank-off. “It’s a competition of beautiful minds with an everyday diner serving as a source of unlikely inspiration,” explains Impossible Creative Director Brian Eloe. “The core idea was that everyday objects – which to you and me are ordinary and mundane – are to guys like Wayde and Brett, ‘Could you tank that?’ opportunities.”nn
nTo view the :30 online click here.n nAs the inventors conjure up each outlandish tank idea, whimsical graphics fill the screen, deliberately void of any real technological meaning, but rather steeped in the humor viewers have come to expect from Wayde and Brett. The graphics move with the camera in a larger-than-life fashion, stacked in depth of field, some sharp and others out of focus. As tanks are created out of a coffee pot, sugar shaker and table top, the visions get successively bigger and more elaborate, clearly demonstrating that NOTHING is off-limits. Impossible collaborated with Acrylic Tank Manufacturing (ATM) and its fish experts to properly construct and populate the unique aquatic creations.nn
nTo view the :15 online click here.nn”Having worked with Impossible‘s super talented team on other great projects, we had tremendous confidence in the really fun concept they brought us. We knew they would deliver an extremely high level of execution that would translate into incredibly entertaining creative,” said Animal Planet‘s Senior Creative Director Michael Eisenbaum. “We love these spots.” nnCreditsnnClient: Animal PlanetnAgency: N/A nProduction Company: ImpossiblenDirector / Creative Director: Brian Eloen1st AD: Denise Strong nDP: Harry ClarknLine Producer: Loretta PolizzinProduction Designer / Art Director: Dylan Kiszlowski nProducer: Cara SturgisnEditor: Ricardo CozzolinonnCOLLABORATORSnSenior Designer/Animator: Burke MilesnDesigner: Kennon FleishernColorist: Herman NieuwoudtnSound Design and Mix: Coupe StudiosnnAbout “Tanked“nFollowing the antics of two brothers-in-law as they run the largest aquarium manufacturing company in the nation, “Tanked” dunks viewers into the high-decibel, family-owned business of Acrylic Tank Manufacturing (ATM).
Jeff Pryor Priority PR 310-954-1375
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More