To launch an all-new season of the hit Animal Planet series “Tanked,” Denver-based Impossible dove right in to produce a fun, high-concept campaign wrapped around the show’s quirky personalities, humor and inventiveness. The goal was to build anticipation for the biggest new “Tanked” season yet by exploiting the inherently comedic exchanges of stars Wayde King and Brett Raymer and giving viewers what they love most: ordinary objects-turned-extraordinary aquariums. All new episodes of “Tanked” begin on Friday, March 22 at 9:00 pm PT/ET on Animal Planet.n nTo give viewers a glimpse into the minds of Wayde and Brett doing what they do best, the two spots combine live action and CG to augment reality as the guys go head to head in the ultimate tank-off. “It’s a competition of beautiful minds with an everyday diner serving as a source of unlikely inspiration,” explains Impossible Creative Director Brian Eloe. “The core idea was that everyday objects – which to you and me are ordinary and mundane – are to guys like Wayde and Brett, ‘Could you tank that?’ opportunities.”nn
nTo view the :30 online click here.n nAs the inventors conjure up each outlandish tank idea, whimsical graphics fill the screen, deliberately void of any real technological meaning, but rather steeped in the humor viewers have come to expect from Wayde and Brett. The graphics move with the camera in a larger-than-life fashion, stacked in depth of field, some sharp and others out of focus. As tanks are created out of a coffee pot, sugar shaker and table top, the visions get successively bigger and more elaborate, clearly demonstrating that NOTHING is off-limits. Impossible collaborated with Acrylic Tank Manufacturing (ATM) and its fish experts to properly construct and populate the unique aquatic creations.nn
nTo view the :15 online click here.nn”Having worked with Impossible‘s super talented team on other great projects, we had tremendous confidence in the really fun concept they brought us. We knew they would deliver an extremely high level of execution that would translate into incredibly entertaining creative,” said Animal Planet‘s Senior Creative Director Michael Eisenbaum. “We love these spots.” nnCreditsnnClient: Animal PlanetnAgency: N/A nProduction Company: ImpossiblenDirector / Creative Director: Brian Eloen1st AD: Denise Strong nDP: Harry ClarknLine Producer: Loretta PolizzinProduction Designer / Art Director: Dylan Kiszlowski nProducer: Cara SturgisnEditor: Ricardo CozzolinonnCOLLABORATORSnSenior Designer/Animator: Burke MilesnDesigner: Kennon FleishernColorist: Herman NieuwoudtnSound Design and Mix: Coupe StudiosnnAbout “Tanked“nFollowing the antics of two brothers-in-law as they run the largest aquarium manufacturing company in the nation, “Tanked” dunks viewers into the high-decibel, family-owned business of Acrylic Tank Manufacturing (ATM).
Jeff Pryor Priority PR 310-954-1375
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More