To launch an all-new season of the hit Animal Planet series “Tanked,” Denver-based Impossible dove right in to produce a fun, high-concept campaign wrapped around the show’s quirky personalities, humor and inventiveness. The goal was to build anticipation for the biggest new “Tanked” season yet by exploiting the inherently comedic exchanges of stars Wayde King and Brett Raymer and giving viewers what they love most: ordinary objects-turned-extraordinary aquariums. All new episodes of “Tanked” begin on Friday, March 22 at 9:00 pm PT/ET on Animal Planet.n nTo give viewers a glimpse into the minds of Wayde and Brett doing what they do best, the two spots combine live action and CG to augment reality as the guys go head to head in the ultimate tank-off. “It’s a competition of beautiful minds with an everyday diner serving as a source of unlikely inspiration,” explains Impossible Creative Director Brian Eloe. “The core idea was that everyday objects – which to you and me are ordinary and mundane – are to guys like Wayde and Brett, ‘Could you tank that?’ opportunities.”nn
nTo view the :30 online click here.n nAs the inventors conjure up each outlandish tank idea, whimsical graphics fill the screen, deliberately void of any real technological meaning, but rather steeped in the humor viewers have come to expect from Wayde and Brett. The graphics move with the camera in a larger-than-life fashion, stacked in depth of field, some sharp and others out of focus. As tanks are created out of a coffee pot, sugar shaker and table top, the visions get successively bigger and more elaborate, clearly demonstrating that NOTHING is off-limits. Impossible collaborated with Acrylic Tank Manufacturing (ATM) and its fish experts to properly construct and populate the unique aquatic creations.nn
nTo view the :15 online click here.nn”Having worked with Impossible‘s super talented team on other great projects, we had tremendous confidence in the really fun concept they brought us. We knew they would deliver an extremely high level of execution that would translate into incredibly entertaining creative,” said Animal Planet‘s Senior Creative Director Michael Eisenbaum. “We love these spots.” nnCreditsnnClient: Animal PlanetnAgency: N/A nProduction Company: ImpossiblenDirector / Creative Director: Brian Eloen1st AD: Denise Strong nDP: Harry ClarknLine Producer: Loretta PolizzinProduction Designer / Art Director: Dylan Kiszlowski nProducer: Cara SturgisnEditor: Ricardo CozzolinonnCOLLABORATORSnSenior Designer/Animator: Burke MilesnDesigner: Kennon FleishernColorist: Herman NieuwoudtnSound Design and Mix: Coupe StudiosnnAbout “Tanked“nFollowing the antics of two brothers-in-law as they run the largest aquarium manufacturing company in the nation, “Tanked” dunks viewers into the high-decibel, family-owned business of Acrylic Tank Manufacturing (ATM).
Jeff Pryor Priority PR 310-954-1375
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More