Remember when the only choices on TV were the major networks and a few other channels? Those days are long gone. Viewers now have hundreds of channels to choose from and a new problem: paying for channels you never even watch. Giving viewers more ways to get the channels they want, and to stop paying for channels they don’t, is the “big idea” communicated in a new DISH Network spot produced by Denver’s www.impossible.tv. “>Impossible Pictures.n nWorking from a concept co-developed with DISH Network’s internal creative team, www.impossible.tv. “>Impossible created a spot called “Your Thing” that has fun with the huge variety of television channels available today. Using a prototypical cooking show, hockey game and nature documentary as their canvas, www.impossible.tv. “>Impossible illustrates how DISH Network offers viewers more ways to get their favorite channels for less – no matter what their interests. n nHelmed by director John Bonito and shot by Theo Van De Sande on the Red Mysterium, the “Your Thing” shoot was accomplished in three days at locations in and around Los Angeles. “The sites chosen were perfect for producing the authenticity DISH Network wanted. Not only were they genuine representations of food, sports and nature television shows, they also communicated the diversity of DISH’s programming packages,” said www.impossible.tv. “>Impossible‘s Associate Creative Director, Brian Eloe. n n”In our work with DISH we’ve created lots of retail spots that make us very aware of their brand essence. This expertise helped us capture the heart of the brand in this spot and convey how it makes you feel,” adds Eloe.nnnTo view “Your Thing” online click here. n nAbout www.impossible.tv. “>Impossiblenwww.impossible.tv. “>Impossible is a leading creative agency, specializing in design and effects, fusing live action, design and visual effects to get brands noticed on television. Based in Denver, www.impossible.tv. “>Impossible‘s expertise includes promos, broadcast design, commercials and brand-sponsored entertainment. Among their clients are Crispin Porter + Bogusky, Discovery Networks, Sundance Channel, A&E, IBM, DISH Network, Charter, Polaris, and MillerCoors. Several of their projects are among the permanent exhibits of the Smithsonian Institute. Industry recognition for www.impossible.tv. “>Impossible‘s work includes Clio, Emmy, Promax, BDA, Addy, Art Director and NY Festival awards and more. For more information, visit www.impossible.tv.
www.impossible.tv. ">Impossible Kent Youngblood 303.587.3332 Contact Kent via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More