Remember when the only choices on TV were the major networks and a few other channels? Those days are long gone. Viewers now have hundreds of channels to choose from and a new problem: paying for channels you never even watch. Giving viewers more ways to get the channels they want, and to stop paying for channels they don’t, is the “big idea” communicated in a new DISH Network spot produced by Denver’s www.impossible.tv. “>Impossible Pictures.n nWorking from a concept co-developed with DISH Network’s internal creative team, www.impossible.tv. “>Impossible created a spot called “Your Thing” that has fun with the huge variety of television channels available today. Using a prototypical cooking show, hockey game and nature documentary as their canvas, www.impossible.tv. “>Impossible illustrates how DISH Network offers viewers more ways to get their favorite channels for less – no matter what their interests. n nHelmed by director John Bonito and shot by Theo Van De Sande on the Red Mysterium, the “Your Thing” shoot was accomplished in three days at locations in and around Los Angeles. “The sites chosen were perfect for producing the authenticity DISH Network wanted. Not only were they genuine representations of food, sports and nature television shows, they also communicated the diversity of DISH’s programming packages,” said www.impossible.tv. “>Impossible‘s Associate Creative Director, Brian Eloe. n n”In our work with DISH we’ve created lots of retail spots that make us very aware of their brand essence. This expertise helped us capture the heart of the brand in this spot and convey how it makes you feel,” adds Eloe.nnnTo view “Your Thing” online click here. n nAbout www.impossible.tv. “>Impossiblenwww.impossible.tv. “>Impossible is a leading creative agency, specializing in design and effects, fusing live action, design and visual effects to get brands noticed on television. Based in Denver, www.impossible.tv. “>Impossible‘s expertise includes promos, broadcast design, commercials and brand-sponsored entertainment. Among their clients are Crispin Porter + Bogusky, Discovery Networks, Sundance Channel, A&E, IBM, DISH Network, Charter, Polaris, and MillerCoors. Several of their projects are among the permanent exhibits of the Smithsonian Institute. Industry recognition for www.impossible.tv. “>Impossible‘s work includes Clio, Emmy, Promax, BDA, Addy, Art Director and NY Festival awards and more. For more information, visit www.impossible.tv.
www.impossible.tv. ">Impossible Kent Youngblood 303.587.3332 Contact Kent via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More