Impact Entertainment, a creative and technical production partner to agencies, studios and production companies, has forged a compelling and original model that speaks to the intensive asset needs in today’s multi-platform engagements. The new Zicam Cold Monster campaign via agency GROK is emblematic of Impact’s unique place as a creative connector in the industry.
“Impact is versatile, talented and integrated perfectly into the overarching process,” says GROK Co-Founder/Chief Creative Officer Tod Seisser. “The amount of material they created would typically be produced by two or three companies, and they did it with ease.”
Impact was entrusted with the production of digital assets for the campaign’s high profile website and stills for print advertising featured throughout the cold season in such consumer magazines as People, Family Circle, and Better Homes & Gardens. Production company MJZ produced the broadcast commercial “Don’t Let The Cold Monster Catch You” directed by Rocky Morton.
Impact’s partners EP Deb Llanos and Director/DP Patrick Yonally led the company’s multi-faceted shoot. Yonally directed a four-person team of Legacy Effects technicians and performers who controlled the Monster’s movement and expression. Catch a glimpse at the process here.
To ensure digital integration, Impact worked closely with Lino Ribolla, Executive Creative Director of Primacy; the agency that created the Zicam Cold Monster digital campaign in partnership with GROK. “It was a pleasure to work with Impact Entertainment on the Zicam Cold Monster campaign,” comments Ribolla. “Patrick really brought life to the concept through his direction of the Monster, infusing the elements with personality and expression, which ultimately helped us create a new level of online engagement for the brand.”
Impact utilized the QTAKE HD system for real-time on-set keying and same-day alpha matte generation to streamline the postproduction workflow. Intensive coordination by Llanos and a fluid collaboration between all creative partners resulted in the delivery of over 100 live action sequences and 350 photos from the single day shoot.
“Consulting and executing on integrated productions definitely plays to our strengths,” says Patrick Yonally. “This project required us to cover a lot of ground in a short amount of time, and we appreciated the trust and collaborative approach involved with the combined efforts of experts from all facets of advertising.”
About Impact Entertainment
Impact is a producer of compelling content at the intersection of entertainment and advertising. The company collaborates with clients to produce brand-centric content for targeted engagements including microsite & online campaigns, experiential promotions, “making of” films, and more. Impact is dedicated to innovation through storytelling that informs, inspires and entertains. www.on-impact.com.
Jessie Nagel @ Hype 323.938.8363 x102 Contact Jessie via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More