mocha and Planar Tracking Recognized by The Academy for their Contributions to Major Motion Pictures and Widespread Adoption in Hollywood
Imagineer Systems announced it has been honored by the Academy of Motion Pictures Arts and Sciences with a Scientific and Technical Award for mocha and its Planar Tracking technology.
The Academy formally announced last week that nine scientific and technical achievements represented by 25 individual award recipients will be honored at its annual Scientific and Technical Awards Presentation at The Beverly Hills Hotel on Saturday, February 9, 2013. Imagineer Systems‘ Philip McLauchlan, Allan Jaenicke, John-Paul Smith and Ross Shain were selected as a winner for mocha and its underlying Planar Tracking technology. The Company was recognized for their proven record of contributing significant value to the post-production process of making motion pictures.
“It is truly an honor to be recognized by the Academy for mocha and Planar Tracking. We are humbled to be in such esteemed company,” said J-P Smith, CEO of Imagineer Systems. “We first set out to develop an innovative approach to solving complex image processing challenges. Our result was a software solution that simplifies and automates some core tasks essential for visual effects and post production: motion tracking, rotoscoping, and object removal. Today, thousands of artists are using mocha to save time on manual processes, gaining efficiencies and the time to be more creative. As a small company so far away from Hollywood, it’s the ultimate validation and satisfaction to be recognized by the most sought-after and respected awards establishment, The Academy of Motion Picture Arts and Sciences.”
Over the years, Imagineer’s mocha software has gained acclaimed notoriety within Hollywood’s visual effects community for its ability to “motion track” problematic footage such as out of focus and marker-less areas helping enable a technique called ‘digital makeup’ or ‘seamless effects.’ Visual effects artists use planar tracking to magically transform actors and locations without requiring timely makeup sessions and expensive sets, allowing directors to make important creative decisions long after the performance has been captured. Capturing accurate movement is essential and mocha has been involved in some famous digital makeup examples such as the snake-like noseless Lord Voldemort in the Harry Potter films, replacing Mystique’s eyes in X-Men and helping Natalie Portman undergo an amazing transformation in Black Swan.
Los Angeles based, LOOK FX is a visual effects studio that has delivered effects shots on Academy nominated films: Life of Pi, Moonrise Kingdom and 2011’s Black Swan. Look FX artist, Buddy Gheen was faced with difficult tracking challenges on Black Swan: matching actress Natalie Portman’s movements for the famous ‘transformation’ sequence. Gheen commented, “On this shot, the actress’ body movements made the motion nearly impossible to pick up. With no tracking markers, all the wild camera movement, the mocha track was perfect. mocha stands alone; there is not a single product out there that can do what mocha‘s planar tracker does!”
Jake Morrison, VFX Supervisor with Marvel Studios and GOAT VFX is an industry veteran. He’s credited with VFX work on an impressive list of films including Marvel’s The Avengers, The Lord of the Rings: The Two Towers and is currently VFX Supervisor for Thor 2: The Dark World. “Every now and again comes a piece of technology like Imagineer’s <a href="http://www.imagineersystems.com"
Contact:Kevin M. Bourke BourkePR Contact Kevin via email 508.259.6018
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More