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    Imageworks Interactive Sets Senior Management Team

    By SPW EditorUpdated:No Comments1784 Views

    Senior VP Emmanuelle Borde Announces Robert Speiser and JD Black Will Join Scott Nourse as VPs Overseeing Marketing, Client Services and Production

    CULVER CITY, Calif. -- (SPW) --

    Following the announcement that the digital marketing and production unit of Sony Pictures Digital Entertainment joined Imageworks as Imageworks Interactive, Senior Vice President Emmanuelle Borde announces Robert Speiser has been hired as Vice President of Marketing and JD Black has been promoted to Vice President of Client Services. Speiser and Black join Scott Nourse, Vice President of Production, as the senior team alongside Borde.

    Under the new management structure, Speiser will oversee marketing strategy, new business development, market research and CRM while Black will manage the day-to-day client services for all Imageworks Interactive’s clients and implement marketing strategy on their behalf. Nourse continues in the position he has held since 2005 overseeing design, technology, product development and web and video production.

    “For a long time, marketing and client services were being handled simultaneously within the same group,” said Borde. “While they will continue to work very closely, the move to clearly delineate the two internally is an acknowledgement of our group’s overall growth and a necessary response in accommodating the needs of an increasing client base by positioning our resources to best serve our clients.”

    Speiser joins Imageworks Interactive from the Designory Agency (Omnicom Group). At the Designory, he was responsible for leading business development and marketing for a range of clients including Nissan, Infiniti, AIG and SunAmerica. Prior to the Designory, Speiser was Vice President of Marketing and Business Development at Vendare Media where he focused on the consumer packaged goods, entertainment and financial services industries.

    Black has been with Sony Pictures since 1999, most recently as Executive Director of Marketing and Client Services for Imageworks Interactive overseeing day-to-day client services for Sony Pictures Entertainment clients. During his tenure with the company, Black has
    overseen e-commerce initiatives and the online extension of the Sony Pictures Home Entertainment catalog into SonyPictures.com.

    Nourse has served as Vice President of Production since 2005. Prior to joining Sony Pictures, he was President and Co-Founder of the Austin, Texas- based digital marketing agency Deeply Superficial Productions where he managed creative services for such clients as Time Warner, Visa and the United States Postal Service.

    “Imageworks Interactive is a full-service interactive agency,” said Borde. “With JD, Scott and Robert, I am confident we have an executive team in place that will grow our business, expand our offerings and maintain our commitment to provide unparalleled client services.”

    About Sony Pictures Imageworks Interactive
    Sony Pictures Imageworks Interactive provides its clients with comprehensive digital marketing strategy, online research, customer relationship management, product development and website design and development. The unit is specialized in the management and extension of entertainment brands into the digital space. Imageworks Interactive has developed thousands of websites and digital campaigns for worldwide studio initiatives, including a unified online presence for all of Sony Pictures Entertainment at SonyPictures.com. Other notable worldwide campaigns include the Spider-Man movie trilogy, Stuart Little, Open Season, Surf’s Up, Wheel of Fortune, JEOPARDY! and The Boondocks.

    SOURCE Sony Pictures Imageworks

    Contact:

    Rachel Falikoff +1-310-840-8789 RFalikoff@imageworks.com

    SPW Category:People on the Move



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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