“Raising Hope,” a new family comedy from Emmy Award winner Greg Garcia (‘My Name is Earl’), premieres this month. Fox Broadcasting Creative Director, Julio Cabral and Golareh Safarian, Director of Production-Special Ops, awarded the launch campaign to promo veterans IKA Collective and director Paul Fuentes.nn”Raising Hope” is a half-hour/single camera series which follows the quirky life of Jimmy Chance, an early twenties underachiever, as he unexpectedly becomes a single father. nn”Multiple babies, multiple locations and a topless Cloris Leachman. How much better does it get? ” Recalls director Paul Fuentes. “We shot five creatively ambitious spots in one day. That wouldn’t have been possible without a great production team and an extremely talented cast who went above and beyond. It really shows in the final pieces.”nnIKA Collective founder Ian Karr, who has produced and directed promos for some of TV’s most successful shows, muses “It’s a huge responsibility doing a launch campaign. The writers, directors and cast have spent months–if not years–developing their show and it’s our job to get people to want to watch it. I think we’re really up for that kind of challenge. Paul’s comedic sensibilities were a perfect complement to the creative. Julio, Golareh and the entire team at FOX created a truly collaborative environment. Special thanks to Joe Earley (President, Marketing & Communications), Brian Dollenmayer (SVP, On-Air Promo Creative), and Dean Norris (SVP Marketing & Special Projects) for helping to make this a dream project.”nnIKA Collective is no stranger to producing successful launch campaigns. The firm was responsible for creative and production of the United States of Tara series launch, which helped make the premiere one of the most-watched in Showtime’s history. nnIKA Collective now adds the FOX Network to their family of broadcast clients, which already include Showtime, HBO, Spike, MTV, Discovery, MSG and Hallmark Channel. The company offers complete, concept-through-post services in their NYC facility, which houses five edit suites, an insert stage, SCRATCH color grading, graphics and audio capabilities.nn
nnThe “Raising Hope” promos can be seen on the Fox Network, Fox.com, and IKACOLLECTIVE.COM.nIKA COLLECTIVE Ian Karr, 212-651-2590 Contact Ian via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More