“Raising Hope,” a new family comedy from Emmy Award winner Greg Garcia (‘My Name is Earl’), premieres this month. Fox Broadcasting Creative Director, Julio Cabral and Golareh Safarian, Director of Production-Special Ops, awarded the launch campaign to promo veterans IKA Collective and director Paul Fuentes.nn”Raising Hope” is a half-hour/single camera series which follows the quirky life of Jimmy Chance, an early twenties underachiever, as he unexpectedly becomes a single father. nn”Multiple babies, multiple locations and a topless Cloris Leachman. How much better does it get? ” Recalls director Paul Fuentes. “We shot five creatively ambitious spots in one day. That wouldn’t have been possible without a great production team and an extremely talented cast who went above and beyond. It really shows in the final pieces.”nnIKA Collective founder Ian Karr, who has produced and directed promos for some of TV’s most successful shows, muses “It’s a huge responsibility doing a launch campaign. The writers, directors and cast have spent months–if not years–developing their show and it’s our job to get people to want to watch it. I think we’re really up for that kind of challenge. Paul’s comedic sensibilities were a perfect complement to the creative. Julio, Golareh and the entire team at FOX created a truly collaborative environment. Special thanks to Joe Earley (President, Marketing & Communications), Brian Dollenmayer (SVP, On-Air Promo Creative), and Dean Norris (SVP Marketing & Special Projects) for helping to make this a dream project.”nnIKA Collective is no stranger to producing successful launch campaigns. The firm was responsible for creative and production of the United States of Tara series launch, which helped make the premiere one of the most-watched in Showtime’s history. nnIKA Collective now adds the FOX Network to their family of broadcast clients, which already include Showtime, HBO, Spike, MTV, Discovery, MSG and Hallmark Channel. The company offers complete, concept-through-post services in their NYC facility, which houses five edit suites, an insert stage, SCRATCH color grading, graphics and audio capabilities.nn
nnThe “Raising Hope” promos can be seen on the Fox Network, Fox.com, and IKACOLLECTIVE.COM.nIKA COLLECTIVE Ian Karr, 212-651-2590 Contact Ian via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More