For the launch of the new psychological drama THE FOLLOWING, which marks Golden Globe winner and Emmy Award-nominated actor Kevin Bacon’s primetime series debut, Fox Broadcasting Company (FOX) again turned to the creative production/post studio hybrid IKA Collective to produce one of the multi-spot promo campaigns that led to the series’ highly-rated premiere. IKA had previously worked on successful series launch promo campaigns for several other FOX series, including NEW GIRL, RAISING HOPE and THE MINDY PROJECT. They also produced the extravagant promo for last season’s SO YOU THINK YOU CAN DANCE premiere.nn”We’re proud that FOX again entrusted us with this crucial series launch,” Ian Karr, Founder/Director at IKA Collective and Executive Producer on this project, says. “Launches are a huge deal — for the networks and for IKA. Whether it’s assembling an A-list team, or coming up with creative solutions to logistical and production challenges, we thrive in that high-stakes environment.”nn
nClick here to watch THE FOLLOWING promo online.nnDirected by Kerry Shaw Brown and lensed by Anthony Arendt, production on the two promos (entitled “Footsteps” and “The Raven”) proved especially challenging because it called for multiple, visually unique promos to be shot in just one day. That meant finding a location that not only captured the sense of urban dystopia that drives the creative, but one that also provided enough space to build a jail cell and an FBI office set.nnKarr and his production team used an abandoned grain elevator in Brooklyn as the primary location for the sequence in which series co-star James Purefoy and his many followers walk through a graffiti-filled, decaying building, leaving behind bloody footprints as they walk toward a stone-faced Bacon. The other sets were built in an adjacent structure, creating a “pop-up” production studio on the Brooklyn waterfront.nn”The FOX team came to us with epic creative concepts and everyone performed at their very highest level,” Karr adds. “The spots turned out great and more than 20 million viewers tuned in for the premiere. It doesn’t get much better than that.”nnCreative Credits:nClient: FOX TelevisionnProject: THE FOLLOWING promo campaign — “Footsteps” and “The Raven” (both :45s)nnAgency: FOX Television, Hollywood, CAnVP On-Air Creative: Julio Cabral nVP of Production – Special Ops: Golareh Safarian nnProduction: IKA Collective, New York, NYnExecutive Producer: Ian KarrnDirector: Kerry Shaw BrownnProducer: Gary KoutnDirector of Photography: Anthony ArendtnnAbout THE FOLLOWINGnAiring Mondays (9:00-10:00 PM ET/PT), THE FOLLOWING is a fast-paced psychological thriller that follows a former FBI agent who is called out of retirement to track down a devious and diabolical serial killer, the mastermind behind an ever-growing web of murderers.nnTHE FOLLOWING<
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Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More