IDENTITY’s Philip Andelman directed trailblazing athletes who defy convention, define independence and inspire confidence for New Balance. The inspirational spot encapsulates the brand’s new global communication platform, “Fearlessly Independent Since 1906,” and reflects its heritage, commitment to quality and non-conventional values as an independent global sports company. New Balance brand ambassadors star in the adrenaline-fueled spot, including shortstop Francisco Lindor, lacrosse star Paul Rabil, soccer MVP Rose Lavelle, German football player turned manager Jürgen Klopp, track and field world record setter Brenda Martinez and “east coast legend” professional skater PJ Ladd. Set to the dynamic beats of the electropop track “Turning Heads” by indie experimental group NVDES, the spot features each athlete declaring their independence, overcoming obstacles and defining success through their unparalleled personas.
Asian World Film Festival (AWFF) Announces 2024 Film Line-Ups
The Asian World Film Festival (AWFF) announced the festival’s Main Competition and Short Film lineups; select, noteworthy screenings; special program highlights; and centerpiece film. Celebrating its 10th anniversary of showcasing Asian film from around the world, AWFF will take place November 13-21, 2024, at The Culver Theater in Culver City, CA. The nine-day festival will present narrative and documentary motion pictures and short films from 27 countries, including four that premiered at the 2024 Cannes Film Festival. More than 30 of the screenings will feature live Q&As with the filmmakers, talent, and crew. Georges N. Chamchoum, AWFF Executive Director, said, “We are very grateful to the filmmakers around the world supporting this year’s line-up with more than 60 narrative and documentary films. The AWFF continues to open the window to the region of Asia as well to showcase Asian-American talent through our range of programs. I am amazed at the depth and breadth of the work on the AWFF schedule this year.” AWFF Main Competition The Main Competition will exclusively include sixteen motion pictures submitted for the 97th Academy Award® for Best International Feature Film. Snow Leopard trophies will be awarded for Best Film, Best Actor, Best Actress, Special Jury Prize, and Audience Award. The Best Cinematography winner will receive a $45,000 Panavision Camera Package... Read More