IDENTITY’s Philip Andelman directed trailblazing athletes who defy convention, define independence and inspire confidence for New Balance. The inspirational spot encapsulates the brand’s new global communication platform, “Fearlessly Independent Since 1906,” and reflects its heritage, commitment to quality and non-conventional values as an independent global sports company. New Balance brand ambassadors star in the adrenaline-fueled spot, including shortstop Francisco Lindor, lacrosse star Paul Rabil, soccer MVP Rose Lavelle, German football player turned manager Jürgen Klopp, track and field world record setter Brenda Martinez and “east coast legend” professional skater PJ Ladd. Set to the dynamic beats of the electropop track “Turning Heads” by indie experimental group NVDES, the spot features each athlete declaring their independence, overcoming obstacles and defining success through their unparalleled personas.
Cutters Studios Teams With Becca Falborn of Little Bird For U.S. East Coast Commercial Representation
The leaders of international creative company Cutters Studios are very proud to announce the signing of Becca Falborn of Little Bird for commercial representation on the U.S. East Coast. The announcement was made by Cutters New York Managing Director/Executive Producer Caitlin Grady. Having launched Little Bird last year with a focus on providing highly targeted strategies tailored to each of its roster companies, Falborn organically developed a deep rapport with Grady over the years, while both worked for different companies. After spending time together and comparing notes at the Cannes Lions Festival of Creativity over the past two years, all parties expressed feeling a strong connection, and a very natural synergy. “Becca has boundless energy; it’s infectiously fun to be around,” Grady began. “Cutters and Little Bird already share a similar ethos, as well as deep passion for this industry. As a result, we found ourselves out supporting the same events and celebrating craft together, time and time again. Carrying on as partners, working side by side, feels natural. We look forward to collaborations with other Little Bird roster companies, and to getting to know more clients and friends through Becca’s exceptional network.” For Falborn, her vast appreciation for Cutters Studios draws from its high-caliber reputation, its robust strengths constantly showcased through sustained growth and creative mastery, and of course, the company’s immense talent network. “Overall, I feel the greatest strength of Cutters Studios is definitely its roster of talent and people,” Falborn confirmed. “Talent isn’t just the editors or the artists, it’s the producers, the management team, the client services teams, the assistants, the receptionists.... Read More