IDENTITY’s Philip Andelman directed trailblazing athletes who defy convention, define independence and inspire confidence for New Balance. The inspirational spot encapsulates the brand’s new global communication platform, “Fearlessly Independent Since 1906,” and reflects its heritage, commitment to quality and non-conventional values as an independent global sports company. New Balance brand ambassadors star in the adrenaline-fueled spot, including shortstop Francisco Lindor, lacrosse star Paul Rabil, soccer MVP Rose Lavelle, German football player turned manager Jürgen Klopp, track and field world record setter Brenda Martinez and “east coast legend” professional skater PJ Ladd. Set to the dynamic beats of the electropop track “Turning Heads” by indie experimental group NVDES, the spot features each athlete declaring their independence, overcoming obstacles and defining success through their unparalleled personas.
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More