San Francisco based Creative Monster hired Identity Studios, Inc. of Los Angeles Easter weekend to repair heavy damage to a McDonald’s commercial that aired last Wednesday during the Cleveland Cavaliers game. All 22 shots in the 30-second spot were compromised by light-induced damage to the negative, caused by a probable camera malfunction. Identity Studios was able to remove the damage completely and deliver a pristine cut for the broadcast deadline.
Identity Studios also supervised transfer, final color correction and finishing of the spot which is entitled, “Goes for Three” and features Cleveland Cavaliers Forward-Center, Ben Wallace. The colorist is John Scheer of Digital Jungle. The Supervising Agency Producer is Tom Papadimoulis of Stern Advertising.
About Identity Studios:
Founded in 2005, Identity Studios, Inc. (www.identityfx.com, http://www.imdb.com/company/co0201940/) is a full-service visual effects, digital restoration and title animation studio located in Los Angeles. Identity’s client roster includes more than 60 feature films (Hancock, Righteous Kill, Transformers, U2-3D, Mr. Troop Mom, Powder Blue, Mad Money) theatrical trailers (Mr. Brooks, I Think I Love My Wife, White Out, King of California), music videos (Sarah McLachlan, Keith Urban, RunDMC) and commercials (McDonalds, Adidas).
The company specializes in digital effects for all formats, with an emphasis on X-ray and light damage removal. The supervising producers are David Van Woert and Leo Vezzali. (323) 461-4267, (650) 576-6714.
