Following their successful collaboration on the innovative Paul Mitchell’s “The Color System” DVD set, An Ideal World has been tasked with production and postproduction duties on a new interactive series, this time for the client’s “The Cutting System.”
Robb Hart, Owner/Director of An Ideal World, worked closely with Brennan Claybaugh, Director of Education for Paul Mitchell, to create a one-of-a-kind learning tool for the 14,000 students in 100 Paul Mitchell Schools around the country.
“Our vision was to make this learning experience interactive and unlike anything in hair education out there,” explains Claybaugh. “We developed our curriculum around multiple intelligence – the various ways that humans learn – whether they are spatial, verbal linguistic, body kinesthetic, math logical, musical, inter-personal or intra-personal. Robb understood what we were trying to accomplish and presented ideas that were better than we could have imagined. He is a trusted partner and knowledgeable creative who goes above and beyond what is expected of him.”
The series, shot with RED 4K cameras, includes four DVDs and over 10 hours of content. Hart, who has years of experience in documentaries, TV programming and commercials as well as interactive, was involved from pre-production planning to prep and shooting to postproduction.
“I recommended that we shoot all of the haircuts with four cameras – overhead, point of view, handheld and on tracks,” says Hart. “This meant we got the best views possible so students could see body posture and positions in relation to the client’s head. We ended up with 12 terabytes of sourced material. In addition to handling the editing, graphics and post, we also created 3D diagrams, the first time this has ever been done, which visually show students how to cut hair. By integrating these various features, we’re able to offer a fun interactive experience that encompasses different types of learners.”
The Cutting System DVDs, released at the end of February, will be available to every student of Paul Mitchell Schools, and also used in its teaching programs.
For more information about Paul Mitchell Schools, go to www.paulmitchell.edu.
About An Ideal World
Founded in 1997 by artists Robb Hart and Molly Talbot Hart, An Ideal World specializes in providing high-end VFX and postproduction for clients in advertising, TV, feature films, games, web and live shows. The studio is famous among clients for going the extra mile (and then some), and for fearlessly experimenting with – and even creating – new techniques. An Ideal World can make a concept come to life in ways that only a few can imagine. It assembles the right mix of talent, tools and technology to get the job done as innovatively and efficiently as possible. Notable projects include work for Acura, Wienerschnitzel, Korbel, and Nissan; a large-screen, HD multimedia piece for Honda; as well as interactive web content for Thermador, Dole and Toshiba. www.anidealworld.com
