<a href="http://(www.anidealworld.com)“>An Ideal World has become the first and only Autodesk® Flame® equipped Post-Production Studio in the Orange County and San Diego markets. The bold move demonstrates <a href="http://(www.anidealworld.com)“>An Ideal World‘s continued intent to match technology with talent, giving local creatives a reason to cut the cost of time and travel and keep it close to home.
According to <a href="http://(www.anidealworld.com)“>An Ideal World‘s CEO, Robb Hart, “It’s a very natural progression for us. We have set ourselves apart as the boutique studio producing Visual Effects that everyone associates with the big L.A houses. Through Doner, Y&R Brands, DGWB, Blue C Communications, O’Leary & Partners and others, some really notable work is coming out of Orange County. We understand agency needs and expectations and we are set up to meet them. There is absolutely no reason why the best creative shouldn’t be matched with world class post-production, locally.”
<a href="http://(www.anidealworld.com)“>An Ideal World‘s post-production workflow now includes; the latest Autodesk® Flame® operating on a Linux system, complete with The Foundry’s Furnace plug-ins and Gen Arts Sapphire plug-ins. The Flame® system also opens up total 3D integration with Maya®. The existing Final Cut Pro seats will be fully networked with the Flame® to provide a fast and efficient pipeline for finishing projects started in Final Cut Pro.
Robb adds, “The Flame® provides an entirely new dimension to the post-production process. Thanks to its speed and real time effects it allows for much more client collaboration. Gone are slow renders and long wait times. The Flame® encourages experimentation and we all know that can lead to much improved outcomes. We are a studio with collaboration at our core. It’s what we love to do best, so it only makes sense that our technology should match our ideology.”
Flame® is the choice of system for the most successful VFX houses around the world. Countless Super Bowl level spots and the majority of motion pictures released in theatres today benefit from the application of the system’s capabilities, including; Exceptional performance for client-attended sessions and quick turnaround on time-critical projects; Industry-leading tools for multi-format post-production, including standard definition, high-definition, and 2K; Action, the unique Autodesk 3D visual effects design environment; 3D tracking; Motion Estimation; and the powerful Colour Warper™ and Modular Keyer functions.
Says Robb, “Flame® is the benchmark when you want the best look for your picture. We have huge respect for the likes of Riot, Industrial Light and Magic, Animal Logic, The Moving Picture Company and Framestore in London, as well as others. They are at the top of our industry and we have every intention of joining their ranks. The key for our clients is that we still operate with low overheads and can keep costs down. We know how important that is. Our approach never changes, the best solution, matched to the best use of the available budget. The addition of the Flame® gives us the scope for more creation in a lot less time.”
<a href="http://(www.anidealworld.com)“>An Ideal World‘s Autodesk® Flame® system will reside in a state-of-the-art, 240 square foot custom built suite. Featuring an elevated 9ft X 12ft client stage, working fireplace, a 60 inch plasma screen, calibrated monitors, and an assistant station within the suite, it promises a second-to-none post-production experience.
For further information or to make your Flame® reservation contact <a href="http://(www.anidealworld.com)“>An Ideal World at (714) 953-9501.
About <a href="http://(www.anidealworld.com)“>An Ideal World
Robb Hart formed <a href="http://(www.anidealworld.com)“>An Ideal World ((www.anidealworld.com)) in 1997. Hart’s prior credits include, Film Editor at Thames Television, launching MTV Europe, and Director of Digital Video at Virgin Interactive. The studio services advertising agencies and production companies with award winning VFX and post, as well as production. Recent collaborations include: Paul Mitchell, KFC, Barona Casino and Resorts, Acura, Farmer John, Honda, Mercedes Benz, Nesquik, Nissan, Time Warner, Toshiba, Wienerschnitzel and Yokohama.
About Autodesk
Autodesk, Inc. (NASDAQ: ADSK) is a Fortune 1000 company, wholly focused on ensuring that great ideas are turned into reality. With seven million users, Autodesk is the world’s leading software and services company for the manufacturing, building, infrastructure, wireless data services and media and entertainment fields. Autodesk’s solutions help customers create, manage and share their data and digital assets more effectively. As a result, customers turn ideas into competitive advantage by becoming more productive, streamlining project efficiency and maximizing profits. Founded in 1982, Autodesk is headquartered in San Rafael, California.
