Simplifies Process of Buying and Selling Advertising in Online Games
Online gaming experiences are an increasingly important leisure activity for consumers of all ages, and marketers and game publishers have grappled with the best way to measure the time users spend playing those games. To bring clarity to the process of buying and selling in-game advertising and to establish a standard methodology for counting impressions, the Interactive Advertising Bureau (IAB) today released, after a 30-day public comment period, final In-Game Advertising Measurement Guidelines. The announcement was made at the IAB’s fifth annual MIXX Conference and Expo in New York City.
The IAB’s new guidelines cover dynamic, in-game advertisements that appear in PC or console-based games and:
* Describe an ad impression within the in-game environment as an ad that needs to be visible on the screen for at least 10 seconds before the ad is counted as an impression
* Establish a common methodology for counting impressions, thus making it easier to buy and sell in-game advertising
* Provide key measurement definitions to help marketers better understand and quantify the value of advertising exposure within the gaming environment
“We worked with key industry stakeholders to develop a single methodology for in-game advertising measurement,” said Jeremy Fain, vice president of IAB’s Industry Services. “We are confident that consumers’ increasing appetite for in-game experiences coupled with the widespread adoption of these guidelines by game publishers and ad servers will pave the way for more marketing innovation and spending in the games platform.”
“Establishing a standard methodology for measurement within an in-game environment eases the transactional process for marketers, and will allow for continued growth,” said David Gunzerath, SVP, Associate Director, Media Rating Council (MRC). “These guidelines will provide the framework for auditing ad impression measurement thus enhancing accountability within in-game advertising.”
To view the guidelines, please go to <a href="www.iab.net.in-game”>www.iab.net.in-game
About the IAB Games Committee:
The mission of this committee is to articulate the value of gaming as an advertising platform.
About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
Marla Aaron 212.380.4714 marla@iab.net
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More