I LOVE NEW YORK today unveiled four new short films to promote tourism for New York State. In partnership with ProMotion Pictures, New York State’s iconic tourism campaign worked with teams of students at New York University’s Tisch School of the Arts Graduate School of Film to create the films. The project had two goals: to support the arts in New York in recognition of the 50th anniversary of state funding for the arts and to create unique, branded entertainment for New York State tourism.nnEach team was tasked with creating a short film that entertained the viewer and highlighted New York State’s various assets. Resulting were four pieces, each demonstrating another reason to love New York:nn· “Crush” – Highlighting the Greater Niagara and Chautauqua-Allegheny regionsnn
nn· “Nuts for New York” – Highlighting Central New York, The Catskills, Hudson Valley, Finger Lakes, The Adirondacks, New York City and Long Island regionsnnnn· “Nation in Crisis” – Highlighting Greater Niagara, Capital-Saratoga and Finger Lakes regionsnnnn· “Love In NY” – A series of vignettes, highlighting Greater Niagara, Long Island, and New York City regionsnnnn”We continue to incorporate some of the best and most up-to-date marketing techniques in order to increase awareness of the many natural, historic and cultural attributes that New York State has to offer,” said Peter Davidson, Executive Director of Empire State Development, which administers the I LOVE NEW YORK campaign. “Each film captures the diversity of New York’s vacation regions; they are beautiful, funny, and heart-warming. The talent of the students at NYU’s Tisch School of the Arts Graduate School of Film went above and beyond our expectations.”nn”I LOVE NEW YORK wanted to give creative license to the students to create films that capture and help define New York State’s personality differently than a traditional tourism commercial might,” said Maha Eltobgy, Vice President of Marketing Strategy of Empire State Development. “I’d like to extend our sincerest thanks to ProMotion Pictures, Moxie Pictures, and our colleagues at Empire State Development for all their help on this project. New York State’s tourism industry is a valuable asset to the state’s economy and these films will help us to promote the state as the ideal getaway spot.”nnAs part of a larger partnership between JetBlue and the State of New York, the films will be shown on JetBlue’s in-flight seatback program. I LOVE NEW YORK will also be working with NYSCA to hold free public screenings at local art institutions statewide, film festivals (most recently, Syracuse International Film Festival) and may enter the films into the student category at upcoming film festivals for 2011.nnThe films will live on www.iloveny.com and can also be seen on I LOVE NEW YORK’S Facebook and Youtube pages. This week, I LOVE NEW YORK is encouraging everyone to check out the films and vote for your favorite by “liking” it on Facebook. Next week we will announce the Short Film winner that receives the most “likes.” nn”I LOVE NEW YORK was a dream sponsor for ProMotion Pictures,” said Ryan Heller, Executive Vice President for Promotion Pictures. “They knew exactly what their brand was and what they wanted these films to say. And we were thrilled that the brand resonated so much with the student filmmakers and I think it really shows in the work.”nn”New York is the independent film capital of the world and a favorite destination for tourists worldwide,” said Pat Swinney Kaufman, Executive Director of the Governor’s Office for Motion Picture & Television Development. “This was a terrific opportunity to combine forces and build on the strength of both industries. What we are seeing with these films is the next generation of great filmmakers. These beautiful and funny stories capture everything that is New York State – from the Finger Lakes to Long Island. Thanks to the talented students at NYU’s Tisch School of the Arts Graduate School of Film we can continue to promote New York not only as an amazing tourist destination but as an ideal backdrop for television and film production.”nnThese films follow on the heels of the August unveiling of pro bono, star-studded television spots to promote New York State travel for 2010 and serve as unconventional, supplementary branding for younger, online audiences. I LOVE NEW YORK teamed up with legendary director Bob Giraldi to produce the TV spots, which featured a cast of New York celebrities, including film and television star Alec Baldwin, “30 Rock” creator and star Tina Fey, author and television host Rachael Ray, and New York Jets star quarterback Mark Sanchez. nnAbout New York StatenNew York State features 11 beautiful vacation regions. New York’s attractions span from landmarks such as Niagara Falls, to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it’s wide-ranging outdoor activities for the whole family like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers. For more information about what is going on at I LOVE NY and New York State, make sure to follow us on Twitter at www.twitter.com/I_LOVE_NY or fan us on Facebook at www.facebook.com/iloveny.nnDiscover another reason to love New York by visiting www.ILOVENY.com.nnEmpire State Development is New York’s chief economic development agency and administrator of the statewide business resource portal New York First (www.NYfirst.NY.gov). ESD also oversees the marketing of “I LOVE NY,” the State’s iconic tourism brand. For more information on Empire State Development, visit www.esd.ny.gov.
Contact:
Warner Johnston wjohnston@empire.state.ny.us 212.803.3740 1.800.260.7313 Lisa Willner lwillner@empire.state.ny.us 212.803.3740 1.800.260.7313
Goldcrest Post Speeds Delivery of “Severance” Season Two
Goldcrest Post provided post services for both seasons of Severance, including picture editorial support, sound editorial, ADR and sound mixing
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More
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