- Monday, Oct. 20, 2014
The TV spot titled, “So Fancy” features Eddie Liu as the groom driving the 2015 Basque Red Pearl II TLX on his way to pick up his bride, played by Ashley Li. The ad highlights the details of the car while emphasizing the glamorous lifestyle, and welcome approval from the bride’s friends and family, that comes with the new TLX.
The :30 spot, produced for the Asian American market, was shot on location in Encino, California. The Hybrid creative team included editor Michael Bartoli and Flame artist Paul Song.
Hybrid is a commercial advertising and branded content collective founded by creative editors Susan Munro and Michael Bartoli in 2009. The Hybrid team has collaborated with the industry’s leading ad agencies and commercial directors on a multitude of brand campaigns from TV spots to branded content.
Our diverse perspective and experience combine to create stories that engage, inform, delight and inspire.