Siltanen & Partners has tapped digital production boutique hyโขbrid edit to create spots for their Zumba Fitness campaign for Majesco Entertainment. The TV :30 showcases the dance moves found in the recently released Zumba Fitness video game, featuring Kinect technology. "We were first approached by the agency due to long time relationship of our partners Susan Munro and Michael Bartoli.", states Executive Producer Gail Butler. "We worked closely with the agency to help sell through the creative to the client which I believe was paramount to our director capturing the exact style and energy the client desired."
"This was an exciting process from the start and was a blast seeing the concept through each stage… from the previsualization to the final deliverable." says Editor/Partner Michael Bartoli. "Our director, Chris Halmo, has a music video background so was able to convey the message with a great look. The spot really does make you want to get up and move!".