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    Hybrid Edit Serves It Hot For BET Networks

    By gail@hybridedit.comUpdated:No Comments1952 Views

    Real Husbands of Hollywood Promo featuring Samuel L. Jackson

    LOS ANGELES -- (SPW) --

    The “Real Husbands of Hollywood: BBQ Acts I and II” featuring Samuel L. Jackson and starring comedian Kevin Hart, marks the second comedy collaboration between Hybrid Edit, Robot Film and the BET Networks. Hybrid’s Adam Epstein served as creative editor for the promos, which aired in two parts during the BET Awards last month. Hybrid Executive Producer, Gail Butler, made the announcement.

    The hilarious content was shot in one day at a private residence in Brentwood and features Kevin Hart hosting a cookout for some of his closest celebrity friends: Anthony Anderson, Faizon Love, Fabolous, and an unexpected drop-in by Jackson. Epstein began editing on set to accommodate the 48-hour turnaround. Cutting continued at the Shrine Auditorium in Los Angeles with Director Chris Robinson of Robot Film, writer Christopher Spencer and the President of BET Networks, Stephen G. Hill. Also in attendance were Hybrid Assistant Editors Daniel Spencer and Brian Bonus, Post Producer Patricia L. Gold and Executive Producer Gail Butler.

    Hybrid’s team of talented artists, including Editor Jeffrey McHale (who served as After Effects finish artist), worked non-stop for the promos to air live during the BET Awards Show. Hybrid handled all finishing duties in-house including color grading, online, VFX, graphic design and final mix (using Lustre, After Effects and ProTools).

    Due to the overwhelming audience and viewer popularity of the original ‘Season One’ spoof promos edited by Hybrid’s Michael Bartoli and Christopher Willoughby, the network has ordered a show series starring Kevin Hart, which will begin production in 2013. Adam Epstein also edits for “Saturday Night Live” and is available for commercials via Hybrid Edit in both Los Angeles and New York.

    Credits
    Client: BET Networks
    Product: 2012 BET Awards
    President: Stephen G. Hill
    Writer: Christopher Spencer

    Director: Chris Robinson
    Prod Co: Robot Film
    Executive Producer: Rosanne Cunningham
    Producer: Samantha Gershberg
    Post Supervisor: Jesse Lehrhoff

    Editor: Adam Epstein
    Post Production: Hybrid Edit
    Executive Producer: Gail Butler
    Post Producer: Patricia L. Gold
    After Effects: Jeffrey McHale
    Mixer: Kenny Klimak
    Assistant Editors: Daniel Spencer, Brian Bonus

    About Hybrid
    Hybrid Edit is a full-service creative editorial and finish studio based in Santa Monica, California. Founded by creative editors Susan Munro, Michael Bartoli and Executive Producer Gail Butler, Hybrid has assembled a roster of award-winning creative editorial talent that also includes Adam Epstein, Christopher Willoughby, Jeffrey McHale with Flame artist Paul Song and colorist Shane Reed. For more info please visit: www.hybridedit.com and on Facebook.

    Contact:

    Gail Butler executive producer 310 586 9799 Contact Gail via email

    Contact:

    Doug Sherin sales representative 310 578 9383 Contact Doug via email

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)



    NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth

    Wednesday, January 15, 2025
    New York Festivals Advertising Awards 2025 Call for Entry Campaign.

    The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition.  Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:

    • Made-up tweets
    • Inflated number of impressions
    • Lots and lots of positive sentiment
    To launch the campaign, Grey New York created a mockumentary-style film, titled “100 % Bull***”. It portrays real farmers talking directly to the camera about the free bags of manure they received. Each bag is... Read More

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