Hula Post Creative Technology Officer Michael Phillips will discuss the growing importance of metadata in content distribution in a special session of the Avid Customer Association’s The Future in Motion Conference in Las Vegas.  Metadata aggregation and alignment allow content owners, advertisers and consumers to engage with content during a broadcast or OTT stream. Phillips will describe how it works and include a live demo. The pre-NAB event is scheduled for Sunday, April 17th at 1:20pm at the Wynn Las Vegas.

During NAB, Phillips will host a demonstration of Hula Post’s groundbreaking workflow solution Real Time View. The demo will be held at the RED Digital Cinema Booth (SL1517) on Wednesday, April 20th at 3:00pm. Real Time View is the fastest and easiest way to review dailies and editorial media. The web-based platform allows producers, directors, editors and other creative decision-makers to view media on virtually any device—computer, tablet or phone.

An Oscar and Sci-Tech Award winner, Phillips joined Hula Post earlier this year. His background includes more than two decades at Avid as part of the Market Solutions team for Post and as Principal Product Designer. He was a co-inventor of Avid Film Composer and Symphony lines, now industry standard editing systems. He was honored with a Sci-Tech Award in 1993 and an Oscar in 1999 as part of the Avid team. He won an Innovator of the Year honor from the Mass Media Alliance, and holds a dozen patents related to post production, sound and interactivity. Phillips’ background also includes work as an editor and post production supervisor. He was a partner in the independent production company Miledia Films, and has worked with the Sundance Institute.

About Hula Post

Hula Post provides exceptional equipment rental services to the post production and broadcast communities. With offices in Burbank and West Los Angeles, the company is the industry leader in customized workflow solutions. It offers a large inventory of editorial and finishing systems, storage solutions, and support gear, backed by the industry’s most experienced and knowledgeable support team in the industry.

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