This summer, production and post company ELEMENT brought the famed Dunkin’ Donuts Coffee adage “America Runs on Dunkin” to life for America's most-loved on-the-go coffee beverages brand: a transportable tiny home sustained by Dunkin’ coffee-created biofuel. Hence, a home that literally runs on Dunkin’, out of Dunkin’ Donuts coffee and agency Hill Holliday.
Now, ELEMENT takes viewers over the threshold of the project in a 2:14 behind-the-scenes collection where partners Blue Marble Biomaterials and New Frontier Tiny Homes unpack the fueling and construction processes of the home. Viewers sneak a peek at the groundbreaking brand project mid-build, get an inside look at design decisions and watch the house acquire its final caffeine fix.
Click HERE to view the video assets and BTS.
Notes Hill Holliday SVP Group Creative Director Rick McHugh, “‘The Home that Runs on Dunkin’ was a unique challenge. It needed a Swiss-Army-knife production company that could put everything together: the fuel creation, home build, launch event, etc., and find the home’s final Airbnb location. ELEMENT handled everything perfectly.”
Partnering with Hill Holliday, ELEMENT gathered all components and creative required to turn the lights on this brand endeavor. Carrying the project from ideation to completion, ELEMENT sourced Blue Marble Biomaterials to produce the coffee oil-extracted biofuel and New Frontier Tiny Homes to construct the house with coffee coursing through its veins.
ELEMENT prides itself on tackling seemingly impossible production challenges and bringing solutions to life through powerful storytelling. Adds ELEMENT CEO / Executive Producer Eran Lobel, “This project was an incredible story before it even started. We were thrilled to take on a challenge that so clearly represents ELEMENT’s core values–creative, reliable, and resourceful.”
The full slate of deliverables includes five shorts, 15 social media and digital assets directed by ELEMENT directors Wayne Craig, Calyer Creative, and Craig Orsini, and partnership on the NYC-based launch and home reveal alongside agency Ketchum.
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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