House of Salt, Culver City based creative studio formally known as SALT, creates a six minute pre-show animation for the new Space Shuttle AtlantisSM attraction at Kennedy Space Center Visitor Complex. When Mousetrappe, a company that designs productions for shows, exhibits and attractions, approached HOS to contribute on the project, it was a no-brainer.nnMousetrappe has worked with Delaware North Companies Parks & Resorts, operators of Kennedy Space Center Visitor Complex for NASA, as well as PGAV Destinations and Nassal to create an undeniably breathtaking media experience that engages the minds of audience members as they prepare to see the the shuttle.nn
nnHouse Of Salt Creative Director Eric Fulford states, “I love working with the Mousetrappe crew, they always have really unique, meaningful projects. Being part of the Space Shuttle Atlantis attraction was an opportunity to salute the incredible achievements of NASA’s 30-year space shuttle program.” nnThe 6-minute video will be the first experience visitors see when they enter the facility. The imagery surrounding the viewers is a story about evolution of flight, rocketry and imagination. The stunning pre-show combines original hand-drawn art and visual imagery, and is brought to life by use of 2D and 3D animation. The show that follows the pre-show consists of stunning animation, thrilling archival footage, all-new historic reenactments, and ultra-realistic special effects. Supported by an original score, orchestrated by a Hollywood composer, the Space Shuttle Atlantis attraction show guides visitors into an emotional and enriching encounter with one of the most complex spacecraft ever built. It transports guests into the very center of NASA’s Space Shuttle Program where even the most impossible dreams can become a reality.nn”Everyone at House of Salt was excited to dive into an area of the entertainment industry that we hadn’t previously explored,” notes HOS Executive Producer Melissa Blakey. “And to work for Mousetrappe, whose experience creating these shows alongside clients like Disney, has been a breath of fresh air!”nnCreditsnnClient: Delaware North Companies Parks & Resorts, operators of Kennedy Space Center Visitor Complex for NASAnnAgency: MousetrappenDaren Ulmer, Mousetrappe’s President and Chief CreativennProduction: House of SaltnEric Fulford, Creative DirectornMelissa Blakey, Executive ProducernKate Donnelly, Production CoordinatornDave Pagani, Art DirectornCari Chadwick, AnimatornAaron Milus, AnimatornJoseph Andrade, AnimatornnAbout The House
House of Salt Melissa Blakey 9503 Jefferson Blvd., Studio B Culver City, CA 90232 T: 310-838-7258 Contact Melissa via email
Contact:Ann Hathaway Mousetrappe Phone: 818-972-2525 Contact Ann via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More