House of Salt, Culver City based creative studio formally known as SALT, announces the release of their latest commercial campaign for the new coaster Outlaw Run at Silver Dollar City! Loaded with visual effects, House of Salt faced some challenging obstacles during all the phases of production and postproduction. See their work here.nnGrab your cowboy hat and go back in time with us to the Wild, Wild West here.nnOutlaws are chasing a pioneer family. With only moments to decide, the family must make a critical decision – give into the Outlaws or ride their stagecoach up a giant, dangerous rock formation. The pioneer family decides to go for it, leaving the outlaws dead in their tracks. Suddenly, the pioneer family transitions to a modern day family, as the stagecoach becomes the one of a kind, great wood coaster – Outlaw Run!nn
nGrab your cowboy hat and go back in time with us to the Wild, Wild West here.nnDamian Fulton (Director of the commercial and Creative Director/President of Dreamhouse Productions) and Jackie Spining (Corporate Director, Herschend Family Entertainment) really wanted to emphasize the coaster’s uniqueness by creating a fantastical approach to selling this new wooden coaster. “From the beginning, we were all in agreement on the strategy, and House of Salt made our vision a reality,” explains Spining.nnThe accolade from their client says it all. “This is the best advertising campaign I’ve ever seen [Herschend Family Entertainment] do. I cannot wait to see the impact this will have on driving awareness and visitation to our Outlaw Run roller coaster. Very, very well done,” said Eric Lent, Senior VP and CMO, Herschend Family Entertainment.nnThe newly launched $10 million ride, located in Branson, Missouri, at Silver Dollar City theme park, is the world’s first and only double barrel roll on a wooden coaster. But don’t let the double barrel roll fool you! It’s the only wooden coaster to twist upside down three times!nnThe commercial was months in the planning and House of Salt was involved since the early testing phases. “When we heard the concept and read the script, we were really excited about making this spot. Then, when we learned that the animatic was the highest scoring ever to test at Millward Brown, we became even more passionate about making the visual effects amazing,” explained House of Salt Executive Producer Melissa Blakey.nnShooting took place in two locations, New Mexico for the western scenes and Missouri where the ride is located. “Both locations were amongst the most ambitious and arduous shooting days I have ever experienced,” explained HOS creative director Ian Douglass. In both locations, it was still winter and weather was an important factor to consider since the commercial featured the family enjoying the ride on a sunny, summer day. All the gray skies and bare trees needed replacing, so when shooting the coaster footage, vibration had to be minimized in order to be able to track in trees and skies. House of Salt used its own vibration dampening system, which removed 85% of the vibration from the footage.nn