When FOX SPORTS AUSTRALIA set out to rebrand their network, they awarded House of Salt, Culver City based creative studio formally known as SALT, the task of designing and implementing a network re-design that would create a dynamic visual identity. nnCommenting on the rebrand, FOX SPORTS AUSTRALIA CEO Patrick Delany said, “Twelve months ago we decided to undergo a brand review with the aim of defining what we wanted the FOX SPORTS brand to stand for. House of Salt best understood our vision and was able to bring the new action-focused FOX SPORTS brand to life. They have helped launch a fantastic new look for FOX SPORTS AUSTRALIA that has been well received by our viewers.”nnHouse of Salt (HOS) successfully showcases a contemporary image and a refined voice that is both sophisticated and human, while at the same time upgrades the core brand’s DNA. House of Salt‘s concept of combining larger-than-life panels with a magnification tool, further underscores Fox Sports as the leader in bringing the fans closer to the game.nn
nn”We were inspired by the network’s efforts to create a unique, fan-centric viewing experience. Our optical magnification technique became the visual metaphor to support the idea of bringing fans closer to the game. The magnification works in conjunction with a system of simple, elegant light panels that are the foundational design elements in the package,” adds HOS Creative Director Eric Fulford. nn”Our modular approach meant the design could live not only in broadcast, but also digitally, in print, or in practical settings,” explains HOS Creative Director Ian Douglass. “Ultimately, we created a system that could be imagined outside the screen.”nnMark Simmons, Creative Director at FOX SPORTS AUSTRALIA has commended House of Salt for their creative mastery and technical ingenuity. “We were all extremely happy with what HOS delivered. We set out to create an entertaining experience with a broad appeal—House of Salt fulfilled our expectations as promised.”nn”House of Salt is constantly evolving, and we saw this as a great opportunity to branch out internationally,” concludes Executive Producer Melissa Blakey.nnCreditsnnFOX SPORTS AUSTRALIAnCeo – Patrick DelanynHead Of Television – Gary BurnsnCreative Director – Mark SimmonsnDirector Of Marketing – Carly LodernPromo Manager – Mike PowernSenior Promo Producer – Age RappellnPromo Producer – Marty MoynihannHead Of Graphics – Sergio PapanGraphic Designer – Gavin TyrrellnGraphic Deigner – Tim RichternGraphics Producer – Emily AinleynMusic Composition – Sonar MusicnSound Design And Mix – Sonar Sound nnHouse Of SaltnCreative Director – Eric Fulford nCreative Director – Ian Douglass nExecutive Producer – Melissa Blakey nSenior Producer – Paul Andraos nArt Director – David Pagani nLead Animator – Cari Chadwick nDesigner / 2d Animator – Aaron Milus n3D Animator – Daesun Hwang n3D Animator – Joseph Andraden3D Animator – Andrew Mcmasters n3D Animator – Mark Wurts n3D Animator – Michael Penny nEditor – Jennifer Ryan nProduction Coordinator – Kate Donnelly nSound Design – Michael Gatt nDesigner – Juan Rosenfeldt nDesigner – Omer Avarkan nDesigner – Alex Mapar nDesigner – Tom Allainnn<
House of Salt Contact: Melissa Blakey 9503 Jefferson Blvd. Studio B Culver City, CA 90232 Contact HOS via email T: 310-838-7258/ F: 310-838-7259 www.houseofsalt.com
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More